If you want to get your donors to give to your nonprofit again, you must thank them. Not once in a letter, but many times, in as many ways as you can.
Don’t believe me? Take it from my colleague Pauline Urbano Hechler of Hechler Consulting. A client of hers, a school, was happy to receive its first major gift. Pauline suggested they send the donor, Edna, a thank-you video.
Edna loved it. Take a look for yourself. Would your donors love it too?
You should plan to thank your donors throughout the year. But how? Every Thursday, I’ll share a different idea.