Don’t look sheepish. Let your donors hear from you often!
It’s a facial expression that’s become way too familiar. When I talk with nonprofit organizations about communicating with their donors, they give me a sheepish look.
“We know we should be in touch more often,” the Executive Director says. “But we have so little time, and there are so many ways people expect to hear from us.”
“Newsletters, annual reports, website updates, email, social media…not to mention local newspapers and community TV. How do we keep coming up with new ideas for stories?”
You don’t need to wear that sheepish look in your organization. There’s a simple way to make sure you always have the stories to tell your donors, and the messages to share: repurpose.
Find out how to get ten posts out of one great idea. Read my guest post on Fundraising Coach.
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