Your donors don’t owe you anything. Don’t treat them like they do.
My mother-in-law received a letter this week from a national charity that had “Past Due” on it in red, “second notice” in black, and a bar code on the envelope. The nonprofit’s name was only in 8-point font, on the back, on the flap.
She’s been dealing with significant medical bills from a recent illness, and this straight-up scared her. Then made her mad.
I went straight to mad.
Can you blame her? I am angry too. Not only because that organization scared the bejeebies out of a sick woman, but because they made all the rest of us in the nonprofit sector look bad, too.
I’m sure you work for a responsible nonprofit organization. Please join me to make sure the bad example in the story is shunned and not repeated.