It’s a new year, and a new chance to make more money for your nonprofit than ever before!
Here are readers’ favorite Fundraising Tuesday posts from 2021. Which of them can you start putting into practice right now, as 2022 begins?
If you want people to give, you want them to read your letters. They’re not going to do that if you write in 10-point font, with narrow margins and little white space. Especially for the aging eyes that go with the intergenerational transfer of wealth, you must make appeal letters easy to read, and here’s how!
When you send them mail, what do you call them?
a) Dear Friend
b) Dear Mr. Lastname
c) Dear Ms. Lastname
d) Dear Firstname
Surprising but true: without a good postscript, your donors may not even read your nonprofit’s appeal letter. And that would be a shame. So, what should your P.S. say?
Any p.s. is better than none! So, here are four more ways you can use the postscript to raise more money with your appeal letters.