Communicate!

Helping you win loyal friends through your communications

Navigation Bar

  • About
  • Services
  • What Clients Say
  • Contact
You are here: Home / Fundraising / Fundraising Tuesday: 4 More Ways to Use the P.S.

Fundraising Tuesday: 4 More Ways to Use the P.S.

January 28, 2020 by Dennis Fischman Leave a Comment

P.S.Last Tuesday, you saw my favorite P.S. on any appeal letter that a nonprofit sent me during the end of 2019.

I also shared four ways you could use the P.S. to great advantage:

  1. Tell donors what happens when they give
  2. Show the impact on one real person’s life
  3. Give something tangible to the donor
  4. Give something emotional to the donor

I would almost say that any p.s. is better than none! So, here are four more ways you can use the postscript to raise more money with your appeal letters.

  • Make it easy for the donor to go online and give. Provide them with a short, memorable URL they can type into their web browser to get to your Donate page.
  • Repeat a major theme from the letter. You showed them in the body of the letter why it’s important for their own purposes that they donate. What if they don’t read the body of the letter? Say it in the postscript.
  • Tell them that their gift will be matched. (If you’ve secured a match in advance!)
  • Urge them to give today.

Share this:

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Pocket (Opens in new window) Pocket
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to print (Opens in new window) Print

Related

Filed Under: Fundraising, Nonprofit

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Yes, I’d like weekly email from Communicate!

Get more advice

Yes! Please send me tips from Communicate! Consulting.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Copyright © 2025 · The 411 Pro Theme on Genesis Framework · WordPress · Log in