Does your Board love your newsletter, website, blog, or social media?
That might be a bad sign.
Your Board includes some of the people who care most deeply about your organization.
Your communications should appeal to the people who have taken an interest but don’t love you yet. Woo them.
Your Board knows your organization and its programs really well already.
Your communications should touch people who don’t remember your agency’s name…but care about the difference you make. Tell them stories.
Your Board may obsess about whose name is mentioned, whose face is in the photo, or whether you write in paragraphs. Or sentence fragments.
Your communications should ignore those issues as much as possible. Be useful to the people you want to reach.
If you inform, educate, and entertain your audience, they will know, like, and trust you. They will become your loyal supporters. They will give time. They will give money. And that’s what your Board will really love.
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