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You are here: Home / Books / George Takei Teaches Social Media. Oh Myyy!

George Takei Teaches Social Media. Oh Myyy!

February 11, 2014 by Dennis Fischman 5 Comments

How did a retired actor turn a Facebook account into a people-mobilizing machine?

George Takei helmed the Starship Enterprise throughout the Star Trek TV series and all the movies that starred the original cast.  At 76, he could be relaxing and enjoying the good life with his husband, Brad.

Instead, he is probably on your Facebook page to day.

How did Takei do it? 

He experimented.  He started out spending more time on Twitter, and he found that his audience liked the longer, more visual posts that Facebook allowed.

He built relationships.  Takei said thank-you to every single person who followed him (until the number become overwhelming).  And he made his feed the place where his fans could express themselves, with his blessing.

He used humor.  Takei’s own sly comments and puckish taste in images and memes opened the door.  His fans walked through, giving him hundreds of ideas to choose from.  One of my favorites is a wordless four-panel strip: a photo of lions, a photo of tigers, a photo of bears…and a photo of George Takei. (Get it?  If not, follow the yellow brick road!)

He used his power for good.  When the tsunami hit Japan in 2011, Takei made his Twitter feed into Information Central.  His 70,000 followers contributed heavily to disaster relief.  And Takei has been outspoken in support of marriage equality.

People listen to Takei because they already know, like, and trust him.  As his fans explained to him, having “Sulu” as a Facebook friend was like “having a favorite gay uncle”: one who’s up on popular culture and a bit of a loveable geek.

Not all of us are “that guy who played Sulu on Star Trek.”  But we can all do what George Takei did.  We can be humble, humorous, and helpful to our friends.  And when the time comes, we can ask them to act.

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Filed Under: Books, Social Media Tagged With: Facebook, gay marriage, George Takei, marriage equality, Star Trek, Sulu, tsunami, Twitter

Comments

  1. theotherbottomline says

    February 11, 2014 at 10:56 am

    Exactly! It’s building trusting relationships and having 2-way conversations.
    Diana

    Reply
  2. Dennis Fischman says

    February 11, 2014 at 12:02 pm

    Diana, sometimes I wonder why more people don’t realize this. It’s so simple! But it does take time. I think many of us get impatient and look for the “easy” button. We end up hitting the “delete” button for the relationship instead. George Takei encourages me to remember to spend time with people and to have fun doing it.

    Reply
  3. Julia C. Campbell (@JuliaCSocial) says

    February 11, 2014 at 1:35 pm

    I love George Takei – he’s my favorite person to follow on Facebook!

    Reply
    • Dennis Fischman says

      February 11, 2014 at 2:27 pm

      You may want to read his book, then, Julia.

      Reply
  4. Shain Ellison Thomas says

    February 11, 2014 at 7:09 pm

    Reblogged this on the harsh light of day….

    Reply

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