Nonprofits can find a lot of good advice about communications on the web–but we have to translate it from business-speak before we can use it.
I hope you enjoyed my previous post, “How Do You Say That in Nonprofit? 13 Translations.” and the sage advice in the comments section. Here are three more translations–because I Speak Nonprofit!
- Landing page: Not the home page of your website, but the page you send people to when they want to do something specific: join a campaign, download a document, sign up for a class, register for an event. Here are some examples.
- Marketing automation: Despite the cold name, this can be a hot way to nurture relationships with new contacts. Using software, you automatically send messages keyed to the contact’s interests, typically at set intervals after he or she signs up. Why? To speed them through the cycle of becoming your loyal supporter. You can use tools you already have: that will cost time instead of money.
- Social media automation: When you try to keep up with social media, do you feel overwhelmed? Using tools like Hootsuite to pre-schedule your posts will let you spend your “live” time on social media actually having conversations with the people you want to attract.
What are some other communications terms you’d really like to understand?