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You are here: Home / Marketing / How to Lose Rona as a Donor

How to Lose Rona as a Donor

July 17, 2014 by Dennis Fischman 3 Comments

This is a sequel of sorts to my post that so many of you liked, How to Lose Dennis Fischman as a Donor.

When Rona Stoloff agreed to marry me, she chose to use my last name instead of her father’s last name from that time on.  That was in 1989.  We recently celebrated our 25th wedding anniversary.

Yet at least once every year, the college Rona attended (which is now called Stony Brook University) sends her mail…to “Rona Stoloff.”

Sometimes it’s a newsletter.  Sometimes it’s an appeal letter.  Sometimes it’s an application for a credit card linked to Stony Brook.  If Rona were a less honest person, that could lead to credit card fraud, and the school would be an accessory to the crime!

Rona has written and she’s called, but the beat goes on. No one at Stony Brook can figure out that sometimes people change their names, especially if they’re female.

I don’t wonder why Rona has never given money to Stony Brook, even though she got a fine education there.  What I wonder is how many other women refuse to give to their alma mater because it doesn’t know their name.

Has an organization you support ever gotten your name wrong? Did they fix it?

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Filed Under: Marketing Tagged With: donor, Rona, Rona Fischman, Stony Brook University

Comments

  1. Cause and Effective says

    July 17, 2014 at 9:09 am

    Good one Dennis. I put this laziness in the same league as spelling a person’s name incorrectly. My mother-in-law’s first name is Rhondda. She continually receives correspondence addressed to Rhonda. To her the extra”d” makes all the difference

    Reply
  2. Dennis Fischman says

    July 31, 2014 at 11:04 am

    Rona gets called Rhonda too…and Rhoda, Mona, and Ramona. her favorite misspelling was Ronah. It made her feel as if she would be taking a ride in a whale’s belly any time now.

    Reply

Trackbacks

  1. The Worst Way to Lose a Donor | Communicate! says:
    July 18, 2015 at 8:29 pm

    […] you, it’s just a database. To your donors, it’s what you think of them. Make sure you treat your data with the same respect you’d […]

    Reply

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