Usually, I advise nonprofit organizations. Often, I show them how they can adapt communications techniques that work for businesses to delight their donors and supporters.
Today, I am looking at it from the other point of view: how businesses can get nonprofit customers by tailoring their communications to fit. I am honored to guest post on the My Social Game Plan blog, edited by Jonathan Payne. You can read “How To Reach a Nonprofit Audience with Social Media” at http://bit.ly/1bsjxSi. And you can share it with businesses that “don’t get it” about nonprofits.
At your nonprofit organization, have you sometimes wished your vendors understood you better? If you could have a heart-to-heart with them, what would you tell them?
- How To Reach a Nonprofit Audience with Social Media (business2community.com)