Communicate!

Helping you win loyal friends through your communications

Navigation Bar

  • About
  • Services
  • What Clients Say
  • Contact
You are here: Home / Nonprofit / Live, on Social Media: Your Event!

Live, on Social Media: Your Event!

October 1, 2015 by Dennis Fischman 2 Comments

Every event your organization holds is really two events: the one happening before your eyes and the one happening on social media.distorted mirror

What? You aren’t posting about your event on social media? Well, some of your guests are.

They’re snapping photos with their phones and instantly posting them on Facebook or Instagram.

They’re quoting your speakers on Twitter.

They’re live-blogging during the event and posing their opinions afterwards.

You planned your real-life event so carefully.  You left nothing to chance. So…

How can you make sure your real-life event is just as good on social media?

Here are eight suggestions from Bizbash.com, translated into nonprofit.

  1. Listen. Assign someone to follow what participants in your event are saying about it in real time.
  2. Post about the event yourself.  Ritu Sharma of Social Media for Nonprofits suggests creating a “command center” where your staff and friends will have “adequate power supply, the best seats and vantage point in the house.”
  3. Speak with the same voice. Do you want to be earnest? Funny? Ironic? Confiding? Settle on a tone and a relationship with the audience and keep it up.
  4. Keep it personal. Write like a human being–and write back to other human beings by name when they post about your event.
  5. Expect the unexpected and plan for it. What are you going to do if the lights go out? If your keynote speaker says something offensive? Know what to do.
  6. Put Twitter first. As Martha C. White says, “Tweets are the language of real-time social media conversation.”
  7. Woo “influencers.” Find people who have a big following among the audience you want to make your own. Get those people involved in your event, online or off.
  8. Be imaginative. Where might people be talking about your event? What terms might they be using besides the official event title? Search widely.
Social media are just as important between those big events. Which Social Media are Right for You?  Find out! Sign up for a free guide at www.dennisfischman.com.

Share this:

  • Facebook
  • Twitter
  • Email
  • Pocket
  • WhatsApp
  • Pinterest
  • LinkedIn
  • Print

Related

Filed Under: Nonprofit, Social Media Tagged With: #ispeaknonprofit, Bizbash, blog, blogging, event planning, Facebook, Instagram, Martha C. White, Nicole Matthews, Ritu Sharma, Social Media for Nonprofits, social media monitoring, Twitter

Comments

  1. Lora says

    October 4, 2015 at 8:43 pm

    This is good advice. Actively, keeping the event live online is great for the community. Hopefully, they will remember the next time the event is held.

    Reply
    • Dennis Fischman says

      October 5, 2015 at 8:38 am

      Lora, we hope so, right? Do you have any tips for turning event attendees into regular donors? A lot of nonprofits would like to know the answer to that one!

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Yes, I’d like weekly email from Communicate!

Get more advice

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Copyright © 2023 · The 411 Pro Theme on Genesis Framework · WordPress · Log in