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5 Great Articles to Make Your Blog a Success

May 14, 2014 by Dennis Fischman 2 Comments

Whether you attended my recent webinar Blogging on a Mission or not, you can still learn from the experts.  Here are are five great articles about blogging that will help you launch your blog…or take it to a new level of success.  Ready? Set?  Go!

Getting Started With Blogging: 16 Resources to Boost Your Blog, by Debra Eckerling.   Detailed suggestions about the platform, design, and content you should choose, as well as how to use a content calendar and write (and promote) your posts.

Blogging: Where Do Your Ideas Come From?, by Dennis Fischman. I give you three sure-fire ways to come up with things to write about that your readers will want to read.

Time-Saving Hacks to Write More Blog Posts – A Video Demonstration, by John Haydon.   If you think you don’t have time to blog, this post will show you that you do!

Result of My Daily Blogging Experiment, by Kivi Leroux Miller.  How to blog more often, and enjoy it more.

The Definitive Checklist for Blog Post Promotion, by Adam Connell. Aimed more at commercial bloggers, but good advice for nonprofits too.

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What Can Blogging Do for Your Nonprofit?

April 17, 2014 by Dennis Fischman Leave a Comment

If you’ve enjoyed posts on Communicate!, maybe you’d like to blog for your own organization.  Learn how.  Sign up for my webinar, sponsored by NPO Connect.

Blogging on a Mission, with Dennis Fischman

Your cause is important, but how often do your supporters think about it? Do you have the nagging suspicion that from one quarterly newsletter to the next, they’ve forgotten about the issues you work on…and you? Blogging may be your solution.

In this webinar, consultant Dennis Fischman, author of the Communicate! blog, will show you where to begin and how to succeed. You will learn how to pick topics that your supporters want to know more about, create an editorial calendar, and write material people will read online.

Dennis will help you answer questions like:

  • Should your blog be one person’s writing or can you pull together a team of contributors (while maintaining a consistent voice)?
  • How do you incorporate stories, photos, and video?
  • And how do you promote your blog through email, social media, and the other channels you have available?

To sign up for the webinar, go to http://npoconnect.org/content/blogging-mission-dennis-fischman. 

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Google Search is Changing. How Will It Affect YOU?

October 7, 2013 by Dennis Fischman 5 Comments

Google search has changed

Will Google find you?

If your organization is on the Internet, chances are you want people to find you.  Right?  They may buy your products, use your services, give you money, or volunteer their time…but only if they know you’re there.

Google Search is one of the ways people find you.  It’s also one of the ways they learn about you before they decide to trust you with their time or money.  But big changes have been happening in Google Search.  Unless you’re a particular kind of geek, you may not understand these changes or what they mean to you.

Have no worries!  Here are a few quick reads that will help you figure out what’s going on and how to keep people finding you online.

  • The Evolution of Search, by Danny Sullivan. How does search work, and how has it changed over time?
  • How Google is Forcing Your Content to Get Better, by Jay Baer.  Google is in business to give the searcher good results.  If you want the search to find you, post what people are looking to find.
  • 5 Reasons Blogging Is The New SEO, by Jason Clegg.  “Search Engine Optimization” (SEO) used to mean stuffing the most-searched terms into your posts.  Now there are fewer tricks to fool the search engines.  Good writing on interesting subjects will win.
  • Why Google’s Hummingbird Algorithm Is Perfect for Inbound Marketers, by Steve Haase. If you blog about topics your customers are interested in, Google will help you get found. 
  • How to Get Found: SEO and the Small Nonprofit, humbly submitted by me!  Why nonprofits with a tight budget should know your audience and build your relationships (on and off-line) and worry very little about SEO.

If you find these article useful, please pass this blog entry along to your friends.

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