Child blowing the shofar to mark Rosh Hashanah

Sending holiday greetings to your customers and community is a great way to let them know you’re thinking of them. But not everyone celebrates the same holidays.

This Sunday night, Jews begin the new year, with the Rosh Hashanah holiday. Ten days later comes Yom Kippur, the Day of Atonement, followed shortly by Sukkot and Simchat Torah.

Wiccans and other pagans celebrate the Autumnal Equinox (Mabon) on Monday, September 21.

Muslims in North America.mark Eid al-Adha on Wednesday evening, September 23, 2015.

And you thought the holiday season was in December!

Sending Greetings to Your Mailing List

How do you wish people well on their holidays when you may have Christians, Jews, pagans, Muslims, Hindus, Buddhists, and atheists on your list?

Ideally, you keep a record of which holiday each person on your list celebrates. Then, you send personalized email to each one.

(It helps a lot if your email list is in a database instead of a spreadsheet and if you use an email service provider like Constant Contact or MailChimp and not just Outlook or Gmail.)

If you haven’t kept records of which holidays are meaningful to which of your contacts, now would be a good time to start!

My Holiday Gift to You

While you are putting together those records, I’ll help you send holiday greetings to all. Here’s how: feel free to cut and paste the second, third, and fourth paragraphs of this message into your email and social media. Add these words: “To all our friends who celebrate these holidays, we send our warmest greetings.”

That’s it for now. Who’s looking forward to Groundhog’s Day?