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Fundraising Tuesday: All the New Years

August 13, 2024 by Dennis Fischman Leave a Comment

Where are we in our year?

It’s August. You may be taking a well-deserved vacation. If not, if you’re at work, probably the end of the calendar year is looming. Your nonprofit may be planning end-of-year appeals: a Fall appeal, one just after Thanksgiving, and one in the very last week of December. Sound familiar?

It’s August 2024. It’s an election year. For your cause, or for you personally, Tuesday, November 5 may mark the most important day to remember (not Tuesday, December 31). A new administration could mean your organization loses its federal grants, you lose your own bodily autonomy, and/or our nation loses its proud history of rule by the people. The election year may the most significant to you.

But what about the year that’s beginning in only a few weeks: the school year? If you run a school or an afterschool program, of if you’re a parent of school-age children, you may be aware of the other two dates, but the first day of school is the one that’s impending.

We live in many calendars at once. That’s no surprise. It’s nothing new, and we are used to keeping those different new years in mind. So how difficult would it be to pay attention to other people’s new years?

Different calendars, different years

Christian

Whether we realize it or not, the Gregorian calendar that most of us use most of the time is based on a Christian cycle. It is named after Pope Gregory XIII, who put it into place back in 1582.

New Year’s Day, January 1, is eight days after the purported birthday of Jesus into a Jewish family. Jews circumcise boy babies on the eighth day, and that is why January 1 is the Feast of the Circumcision on many Christian holiday calendars. Christian countries’  military and economic predominance led to the Gregorian calendar being the shared calendar we use in secular spaces.

Muslim

But January 1 is not the start of a new year for Muslims. The Muslim New Year is on the first day of the month of Muharram, What’s that, you say? It’s the first month of the Muslim year, the same way that January–named after a pagan god who looked backward and forward at the same time–is the first month of the Gregorian calendar.

When is the first of Muharram? If you’re trying to find it on the Gregorian calendar, you’ll have to look for it on different dates. That’s because the Muslim calendar is a lunar calendar, with twelve months of about 29 days each, adding up to a 354-day year. The calendar most of us are used to is a solar calendar, with 365 days (366 in leap years).

So, the Islamic New Year has already occurred, on July 7, 2024 (the first day of Muharram in the year 1446). The next Islamic New Year will be on or about June 26, 2025–eleven days earlier on the Gregorian calendar than it was in 2024. And so on every year.

Jewish

You may think that Rosh Hashanah, the Jewish year, is always sometime in September, and wonder why “it keeps moving around” compared to the Gregorian calendar. But in 2024, Rosh Hashanah begins on the evening of Wednesday, October 2! Why?

The Jewish religious year doesn’t follow the sun only, like the Christian one, or the moon only, like the Muslim calendar. Instead, it’s luni-solar. A regular year has twelve months of 29 to 30 days each, just like the Muslim years. But because certain holidays HAVE to occur during certain seasons–Passover in the spring and Sukkot in the fall for instance–Jews add an entire leap month every so often.

This one of those thirteen-month years. In 2023, Rosh Hashanah began the evening of September 15. In 2024, Rosh Hashanah begins on the evening of Wednesday, October 2. In 2025, it will start the evening of September 22. All of those dates are the first of the Jewish month of Tishrei, no matter what the date is on the calendar most commonly used.

Many cultures, many years

You have probably heard of the Chinese New Year. Next year (the Year of the Snake) starts Wednesday, January 29, 2025. But that is not the only Asian new year celebration!

The Tibetan New Year (Losar) starts Friday, February 28.

The Cambodian New Year (Chaul Chnam Thmey) begins Monday, April 14.

A little further west, in Asia Minor, the Persian New Year (Nowruz) occurs on the spring equinox, which in 2025 will be Thursday, March 20.

Click here for a list of 26 Completely Different New Year’s Days Around the World!

Happy New Years! What do nonprofits do with them?

Taking note of when different years start for people you know is a sign of respect. Just knowing about Rosh Hashanah, Nowruz, or lunar new years will be a step in the right direction. But once you know there are so many different years, what do you do with that awareness?

At minimum, I’d suggest, you can wish employees, clients, supporters, etc., a happy new year in a culturally appropriate manner. For instance, a traditional greeting for the Jewish new year is “Shanah tovah,” which means “A good year.” (But please don’t wish me a happy Yom Kippur!)

Two New Years book coverA step beyond that: start learning about the meaning of the new years and other holidays that your particular community observes, and what they do for those days. Children’s books are a good place to start. I recommend Two New Years, by Richard Ho, for a good introduction to Rosh Hashanah and lunar new years (and a valuable reminder that families can participate in more than one culture!).

Please consider, too, whether your policies enable people to celebrate their new years and other holidays when those important dates aren’t part of the Gregorian calendar. If you provide two weeks of paid vacation to all employees but some of your employees have to use nearly all those days for religious or cultural observance, consider what you can do to make your nonprofit more welcoming, diverse, and inclusive.

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Is It the Holiday Season Already?

August 8, 2023 by Dennis Fischman Leave a Comment

Eid mubarak! That was the appropriate greeting for Muslims at the end of June 2023, as they celebrated Eid al-Adha, one of the most important holidays of the year.

When Eid is on Sunday, most people in the U.S. would have no trouble avoiding schedule conflicts with Eid al-Adha this year. The secular calendar that most people use in the U.S. is based on the Gregorian calendar, created under the direction of Pope Gregory. Because of its Christian origins, it assumes that Sunday is not a work day.

But Muslims follow a lunar calendar, which means their holidays are NOT on the same date every secular year. Jews follow a lunisolar calendar: ditto. Other religions and cultures also follow their own calendars, so you won’t know the date of their holy days and holidays the way that, for example, everyone in the U.S. knows December 25 is Christmas.

Even if you have a printed or online calendar that mentions all the dates, how do you know whether that day is something that is merely marked (like Ash Wednesday for certain Christians), or taken off from work completely (like Easter)?

The Best Thing to Do is Ask

When you’re scheduling a meeting with a group of people, the best thing you can possibly do is ask ahead of time.

Of course, if you ask and someone says, “I can’t make it that day because of a religious holy day,” you have to be prepared to say, “Okay, let’s look for another date.” If you ask and then you say you’re holding the meeting anyway. think of the message you’ll be sending!

You can look up a calendar of holidays ahead of time and familiarize yourself with other people’s religious observances and cultures–but that is no substitute for asking the people you’re actually working with!

A Jewish Holy Day Calendar for 2023-2024

 

 

Here’s a guide to scheduling around the Jewish holy days that I thought you might find useful.   I didn’t write it, only edited it slightly and updated it each year, but I vouch for its accuracy.

Category I.     MOST JEWS PARTICIPATE.  Please do not schedule meetings around these holidays.

ROSH HASHANAH (Jewish New Year) begins at sunset Friday, September 15, 2023 and continues through Sunday, September 17.

YOM KIPPUR (Day of Repentance) begins at sunset on Sunday, September 24, 2023 and continues through Monday, September 25.  While Yom Kippur is a fasting day, meals are prepared in advance for the breaking of the fast at the end of 27 hours.

Typically, even some of the least religiously observant members of the
Jewish community do not work on Yom Kippur or Rosh Hashanah.   Please keep in mind that even though the holy day may begin at sunset, these are
home ritual centered holy days, so a great deal of advance preparation is
required.  In other words, please don’t schedule a meeting for the afternoon
preceding the holiday because I will be cooking!

PASSOVER (Celebration of Freedom from Slavery in Egypt) begins at sunset
on Monday, April 22, 2024; continues through nightfall on Tuesday, April 30. THE FIRST TWO DAYS (through Wednesday evening, April 24, 2024) require refraining from work. LOTS of cooking and preparation before this holy day.

—————

Category II.   Many observant Jews refrain from work.  I count myself as observant.

SUKKOT (Festival of Booths, or Tabernacles) begins at sunset Friday, September 29, 2023 and lasts through Friday, October 6.  THE FIRST TWO DAYS (through Sunday, October 1, 2023) traditionally require abstaining from work.

SHMINI ATZERET (Eighth Day Assembly, ending Sukkot) begins at sunset on Friday, October 6, 2023 and lasts through Saturday, October 7.

SIMCHAT TORAH (Rejoicing with the Torah) begins at sunset on Saturday, October 7, 2023 and lasts through Sunday, October 8.

The LAST TWO DAYS of PASSOVER begin at sunset Sunday, April 28, 2024 and last through Tuesday, April 30.

SHAVUOT (Festival of Weeks, or Pentecost to our Christian friends) begins at sunset on Tuesday, June 11 2024 and continues through Thursday,  June 13.

TISHA B’AV (fast day marking the destruction of the ancient Temple in Jerusalem) begins at sunset on Monday night, August 12, 2024 and continues through Tuesday, August 13.

—————–

Category III. Observance doesn’t require refraining from work.


HANUKKAH
(Festival of Lights) begins at sunset on Thursday, December 7, 2023 and
continues through nightfall Friday, December 15.  Every night, candles on the
Hanukkiah (eight-armed candelabra, sometimes called “menorah”) are lit.

PURIM – Begins at sunset on Saturday, March 23, 2024; continues through Sunday, March 24.

And a few other seasonal and historical holy days that I won’t mention, because enough already! If you want to know the names of those days and when they fall, see https://www.hebcal.com/holidays/. If you want to know more about the meaning of all these holidays, you might consult www.jewfaq.org or the book Seasons of Our Joy, by Arthur Waskow.

[Dennis] A final note which I thought worth adding from my own experience: Even if someone (who might be Jewish) tells you “It’s no big deal” to schedule meetings and conferences on these days, doesn’t mean that that’s true for all Jews. People maintain various levels of observance, and a more secular Jew may work on a day when I would not. (We are both telling the truth.)

When in doubt, please ask! I can’t speak for other Jewish consultants, staff, board members, and interns, but I know I always prefer to be asked.

Thank you!

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Fundraising Tuesday: Celebrate and Raise Money

July 6, 2021 by Dennis Fischman Leave a Comment

International Women’s Day is March 8th, every year. The month of Ramadan began April 12, 2021. Also in 2021, Passover began on the evening of March 27. (It lasts eight days.)

What do these holidays have in common? Someone found a way to raise funds by celebrating these holidays with the people who observe them.

Three Ways to Celebrate Holidays with Donors

Mary’s Pence invests in women across the Americas. On International Women’s Day, my wife, Rona, got an appeal letter from Mary’s Pence. They knew she is a feminist and she is engaged in interfaith work. It was a reasonably good guess that she might be approachable on International Women’s Day.

Timing is not everything. The letter made much too much of the organization and its programs, too little of the women it helps (and their stories), and almost nothing of the donor herself. It’s all “I” and “we” and hardly any “you.” But by inviting her to celebrate, at least they got her to read the letter!

Ramadan celebrate

UNRWA USA sent Rona a card wishing her Ramadan Kareem: literally, a month of Ramadan that treats her generously. They tied that feeling of generosity and abundance to this appeal:

For just $50, you can fill a pantry for a refugee family living under the poverty line in Gaza with a month’s supply of food assistance.

If Rona were Muslim, the chance to give a month’s supply of food during the month of Ramadan might have been an irresistible offer. UNRWA also tied it in to the religious duty of Zakat, or almsgiving. As a Daughter of Abraham, she was impressed, too.

hias celebrate pesach

HIAS works around the world to protect refugees who have been forced to flee their homelands because of who they are, including ethnic, religious, and sexual minorities. Its origins are Jewish: it was originally called the Hebrew Immigrant Aid Society.

This Passover, HIAS sent Rona and me a holiday reading playing on the biblical phrase “Open for me the gates of righteousness.” We could incorporate it into our seder, or we could download the HIAS Haggadah and celebrate our holiday using that as our main text.

HIAS’ mailing was a “soft ask.” It gave us the opportunity to give without pushing for it at the moment. It was part of a longer-term strategy of relationship-building, where they gave us something meaningful so that we would feel more connected with the organization…and more ready to donate when they did ask.

How Do You Know When to Celebrate?

To make your messages hit home with donors, you need to know who they are, and which holidays especially matter to them. By recording this information in your CRM, you can segment your list and send the holiday greetings that they will welcome.

Some cultures celebrate their holidays on their own calendars, so for people who use the Gregorian calendar (January-December), the dates will appear to change. Not for the people in those cultures, though! Eid al-Fitr is always at the end of Ramadan, and Rosh Hashanah is always the first day of the month of Tishrei. Losar is always the first day of the new year on the Tibetan calendar.

Many secular calendars are starting to include these dates, but it would be a good idea for you to look up days that your constituents celebrate and put them in your schedule, too. Here’s a head start for you on the Jewish holiday calendar for 5782 (2021-22).

 

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