Workers walked out at seventy Market Basket supermarkets in June. Today, they are going back to work on their own terms.

The majority shareholders have agreed to sell their stake in Market Basket to the once-and-future CEO, Arthur T. Demoulas. That was the workers’ sole demand.

Why did Market Basket have to cave? The company still owned the stores and the valuable land on which they were built. It had plenty of money in the bank.

What it didn’t own was the company’s reputation.

Read more at http://www.trippbraden.com/2014/09/02/most-valuable-asset/.