Following up on your fundraising appeal letter is the most important thing you can do to raise money this year.

I know you put a lot of work into writing an excellent letter to donors—even the ideal appeal letter. It was even more work to lay it out, produce it, and get it into the mail. (Especially in 2020, when we are doing everything remotely and the post office has been buried in ballots.)

It would be so tempting right about now to take a nap. Just hit the Snooze button and wake up on December 31. But there’s a reason for the saying, “If you snooze, you lose.”

December 2020 is a wake-up call

There are so many other worthy causes competing for those donations in the middle of the pandemic. Donors have already dug deep in 2020 to help people in their communities meet their basic needs.

By the end of the year, they may have spent their whole budget for charitable gifts on other organizations—unless you follow up with them now.

So, wake up! And read Three Powerful Ways to Follow up Your Fundraising Letter in 2020. It’s my guest post on Robin Cabral’s blog…and it may save your end-of-year appeal.