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You are here: Home / Communicating / The Ideal Thank-You Letter Went Out Today!

The Ideal Thank-You Letter Went Out Today!

May 12, 2016 by Dennis Fischman 18 Comments

I have seen the ideal appeal letter.  I haven’t yet seen the ideal thank-you letter.  But it went out today.  Did you send it?

thank-you letter

Write the ideal thank-you letter

If you wrote the ideal thank-you letter, you:

  • Called me by name.
  • Confirmed how much I gave you.
  • Told me how my gift would make a difference.
  • Illustrated my impact with a story.  (Not the one you told me to persuade me to give.  Another story.  You have more than one, right?)
  • Included a photo or image to make my impact real.
  • Told me about how else I can help: by volunteering, or liking you on Facebook, or spreading the word to my friends.
  • Signed it by hand, and wrote something just for me.

Most important: it’s the ideal thank-you letter because it went out today. 

The sooner you acknowledge my gift, the more likely I am to remember it, and give again. Within 24 hours of your receiving my check is ideal.  Within a week is acceptable.  But no matter how long it’s been, don’t put it off any longer.  Send that thank-you letter today.

 

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Filed Under: Communicating, Fundraising, Nonprofit Tagged With: annual appeal, donor, thank, TYThursday

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