Communicate!

Helping you win loyal friends through your communications

Navigation Bar

  • About
  • Services
  • What Clients Say
  • Contact
You are here: Home / Communicating / Three Simple Questions to Create a Communications Strategy

Three Simple Questions to Create a Communications Strategy

June 13, 2013 by Dennis Fischman 1 Comment

Do you get overwhelmed by the concept of a communications “strategy”? Does it seem so daunting that you keep on doing what you’re doing already?  Or, do you assume your strategy needs to be complete and perfect, so you don’t even start to create one? Relax! It doesn’t have to be so hard. Image

Get the people who have a stake in your communications in the same room and ask them:

1) Who are the audiences we’re trying to reach? (Hint: there is no such thing as “the general public.” You have people inside and outside your organization that you would like to do something for the organization. Who are they, specifically?)

2) Toward what end? (Once we have built up a nice, preferably two-way, relationship with the audience, what will they start to do that they weren’t doing before?)

3) What do we already know about these audiences? What do we need to find out to give them what they’re looking for?

Answer these questions first, and then issues like the content of your messages, the media you should use, what counts as success and how you measure it will be much easier to resolve.

But don’t stop reaching out and interacting with people in the mean time! “Take a sad song and make it better.” —The Beatles

Share this:

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Pocket (Opens in new window) Pocket
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to print (Opens in new window) Print

Related

Filed Under: Communicating, Strategy Tagged With: Beatles, communications, media, nonprofit, strategy

Trackbacks

  1. Short Notes ~ 6.18.13 | Notes from a Southern Kitchen says:
    June 18, 2013 at 5:57 pm

    […] Three Simple Questions to Create a Communications Strategy (dennisfischman.wordpress.com) […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Yes, I’d like weekly email from Communicate!

Get more advice

Yes! Please send me tips from Communicate! Consulting.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Copyright © 2025 · The 411 Pro Theme on Genesis Framework · WordPress · Log in