When your personal friends speak to you, do they only recall the gifts you gave them?
No. They wouldn’t be your friends if they did.
Your real friends know what matters to you and what hurts you. You have a history of shared memories…and in that history, “I got this flower vase from Jen” is much less important than “Jen and I go on the Walk for Hunger together every year, and then we go out for pizza.”
You treat your friends with the same love and care they show to you.
Does your nonprofit treat donors like ATMs? Or do you treat them like friends? Share on XYou can. You should. And a good database will make it easier.
Find out how. Read my guest post, 5 Ways Nonprofits Can Treat Donors Like Friends, on the Bloomerang blog.
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