And still, people don’t know what you do.
You realize you need outside help…but there’s a problem. How are you going to pay for the help you need?
Where there’s a will, there’s a way. Four ways, in fact.
- Ask a donor. Most people give to your organization to produce immediate results. A few of your supporters understand that better communications now means a stronger organization later. Find a major donor like that, and ask him or her to give you the seed money you need.
- Write a proposal. Communications is “capacity building.” Foundations will give grants if you show them what difference your improved communications will make. Businesses will also invest if you make a strong case.
- Do some crowdfunding. Zach Brown raised $55,000 online by making potato salad. How about you? Be very human and a little bit funny, and you just might get enough small gifts to pay your consultant.
- Build it into the budget. Communications are just as important as staff training and other items you budget for every year. It will be a lot easier to pay for help if you’re planning for it.
When you have the money in hand, here are seven tips on what to look for when you’re hiring a communications consultant. And I’d love to talk with you about your project. Drop me a line at firstname.lastname@example.org: maybe we can work together!