This blog will help you win loyal friends for your nonprofit organization. I'm Dennis Fischman, and I approved this message.

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Which Social Media are Right for You?

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Small nonprofits can ROCK social media. Here’s how.

Are you on Facebook or Twitter but don’t really know what to do with them? Do you wish you had the time and the budget to do social media like the big kids?social media

Small nonprofits, take heart! You have unique advantages you can use to make social media your own.

In The No-Nonsense Nonprofit Guide to Social Media, I guide you step by step.

  • Learn how to read your audience’s mind and give them content that will make them loyal friends of your organization.
  • Find out how to choose the right social media and how to turn every single idea into ten blogs, posts, tweets, and videos.
  • Understand how to make your social media support your fundraising.

I wrote this ebook especially with you in mind. The practical approach  you’ll find in The No-Nonsense Nonprofit Guide to Social Media will help you start small and grow your social media into an important part of your organization’s work.

The ebook is normally $10, and blogger Tripp Braden tells me that’s an incredible value for the money.  But I’m grateful for your work, and I would like to make you a gift. Go to my website and request The No-Nonsense Nonprofit Guide to Social Media before Thanksgiving and I will send it to you for free.

Social media can help you build stronger relationships with your donors, clients, and supporters. Doesn’t your good work deserve that support? Request the ebook today and get started on rocking social media.


Live, on Social Media: Your Event!

Every event your organization holds is really two events: the one happening before your eyes and the one happening on social media.distorted mirror

What? You aren’t posting about your event on social media? Well, some of your guests are.

They’re snapping photos with their phones and instantly posting them on Facebook or Instagram.

They’re quoting your speakers on Twitter.

They’re live-blogging during the event and posing their opinions afterwards.

You planned your real-life event so carefully.  You left nothing to chance. So…

How can you make sure your real-life event is just as good on social media?

Here are eight suggestions from, translated into nonprofit.

  1. Listen. Assign someone to follow what participants in your event are saying about it in real time.
  2. Post about the event yourself.  Ritu Sharma of Social Media for Nonprofits suggests creating a “command center” where your staff and friends will have “adequate power supply, the best seats and vantage point in the house.”
  3. Speak with the same voice. Do you want to be earnest? Funny? Ironic? Confiding? Settle on a tone and a relationship with the audience and keep it up.
  4. Keep it personal. Write like a human being–and write back to other human beings by name when they post about your event.
  5. Expect the unexpected and plan for it. What are you going to do if the lights go out? If your keynote speaker says something offensive? Know what to do.
  6. Put Twitter first. As Martha C. White says, “Tweets are the language of real-time social media conversation.”
  7. Woo “influencers.” Find people who have a big following among the audience you want to make your own. Get those people involved in your event, online or off.
  8. Be imaginative. Where might people be talking about your event? What terms might they be using besides the official event title? Search widely.
Social media are just as important between those big events. Which Social Media are Right for You?  Find out! Sign up for a free guide at

Should You Worry about SEO?

Worried faceYou get them by email.  You see them as comments on your blog.  You read them through the Contact Us section of your website.  And they want you to worry.

They’re the SEO fearmongers.

My wife Rona Fischman opened an email that began politely, “I thought you might like to know some of the reasons why you are not  getting enough search engine & social media traffic on your website.”  It went on–mostly in bold blue font that screamed from the page–to list the same useless advice that she and I have both seen from search engine optimizers over and over again.

Why useless?  Because it’s generic.  The fearmongers don’t know you and they don’t know your audience.  Here are three reasons not to worry about SEO:

  • You might not need to be found.  If you’re a nonprofit, these days you may already be serving more clients than you can handle!  If you’re a referral-based business, random searches are the equivalent of cold calls.  They’re low-percentage sources.  Why attract people who may never do business with you when you can spend the time and money attracting people who already want your services?
  • Social media may do better for you than search.  If you do need to be found, wouldn’t you rather be found in good company? People are not just Googling “realtor” (for instance) and calling the first on the list.  Instead, they’re asking their friends to recommend someone.   Facebook or Yelp may be more important to you than Google or Bing.
  • What do they find when they get there?  Improving the content on your website may get you better results for less money than increasing the number of people who ever happen to take a look at it.  Spend your resources on content creation and content marketing.

You shouldn’t worry about SEO–but paying just a little bit of attention to it might be worth your while.  Here’s a piece I wrote about “How To Get Found: SEO and the Small Nonprofit.”  It includes ten tips on getting more eyeballs to your site.  But most of them are not SEO.

Don’t worry, be effective!