Tammi Pitzen makes a lot of sense to me. Please take a moment to read this blog.
Originally posted on Through Their Eyes:
By Tammi Pitzen, Executive Director of the Children’s Advocacy Center of Jackson County
This week the big news was that Adrian Peterson, a member of the Minnesota Vikings, was charged with child abuse for spanking his child with a “switch” and leaving bruising.
The topic of debate has been: Is this abuse or is this discipline? And secondary: Is this a part of Southern parenting culture?
You knew that I would have to weigh in on this — being both a true Southerner, who now has a child, and being an avid football fan, who is married to an avid Vikings fan.
I was born and raised in the South and my parents used spanking as a discipline method. I also began my career in child protection investigating child abuse reports in a small town in Louisiana. I will tell you that it is true that in…
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Is your nonprofit’s blog mostly about your nonprofit organization? Then there’s a reason your audience is so small!
I know. You’re proud that you made the effort to create a blog at all. You work really hard at posting something every week. But who’s reading anything you post?
Take this advice from Jayson DeMers, a Forbes magazine contributor:
Ask yourself a few questions: What are your favorite types of blogs? Which ones do you subscribe to and look forward to reading? Which ones do you consider a good use of your valuable time?
Although I can’t guess which specific blogs are your favorites, I think I can predict, with a good deal of accuracy, which types of blogs aren’t on your list:
- Those that are exclusively about products or services
- Those that are constantly and explicitly trying to sell you something
- Those that are essentially a platform for the business or blogger to broadcast their marketing message
Let’s translate that into nonprofit.
- If you feel bound to write a blog post about each of your programs, you’re boring your readers.
- If you’re asking for money, time, or action in every post, you’re irritating your readers.
- If you sound like you’re speaking French–because every post says “We, we, we”–you’re ignoring your readers.
No one has to read your blog. Your board members may read it just to see what you’re doing. Your most loyal friends may read it because they care. But most people have too many other things competing for their time. Unless they can see right away what’s in it for them, they will go elsewhere for their fun.
Do you want their attention? Then you have to make your blog worth their while. That means finding out what they want and giving it to them. Not what you want–what they do.
If you entertain your readers, touch their emotions, make them feel smarter, or help them stay up to date with their community, they have a reason to read your blog. Loyal readers become loyal supporters. That’s what’s in it for you.
Sending holiday greetings to your customers and community is a great way to let them know you’re thinking of them. But not everyone celebrates the same holidays.
Pagans will celebrate the autumnal equinox, or Mabon, on Tuesday, September 23. Jews have a whole season of holidays, beginning with Rosh Hashanah starting at sundown on Wednesday, September 24; continuing with Yom Kippur (sundown on Friday, October 3), and culminating with Sukkot, Shemini Atzeret, and Simchat Torah (sundown on Wednesday, October 8 through nightfall on Friday, October 17). Hindus will observe Navaratri September 25-October 3. Muslims will mark Eid ul Adha on Saturday, October 4.
How do you greet them all?
Ideally, you keep a record of which holiday each person on your list celebrates. Then, you send personalized email to each one. (If you’re not sure how to do that, I can help. Write me and let me know.)
If you haven’t kept those records, now would be a good time to start! In the meantime, feel free to cut and paste the second paragraph of this message into your email and social media. Add, “To all our friends who celebrate these holidays, we send our warmest greetings.”
Shanah tovah to my fellow Jews, and a good and liberating holiday to everyone.