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The Worst Way to Lose a Donor

September 4, 2014 by Dennis Fischman Leave a Comment

Does your organization care whether I live or die?

If your donors can’t instantly answer “yes,” you’re in trouble. So, the way you handle your data is not a technical issue. It’s vital to your relationship. Vital–literally, as in life or death.

My friend Rosie just wrote an angry note to the university her son attends:

I would be much more likely to feel “excited… for the start of the school year” for my son, or even to respond positively to the rah rah e-mail that you just sent me if you hadn’t addressed it to me and my late ex-husband!

We were divorced. That’s in your records. We have not shared a home for more than 9 years, let alone an e-mail address. And he has been deceased for 6 years (That’s in your records, too). He has not been alive the entire time our son has been a college student.

I have been through this with you before. Last time, you assured me that it would never happen again. Grrr.

Rosie is not a donor yet. She’s still struggling to put her son through school on a single parent’s income.

But when the university asks her for money in the future, what do you think she will remember? The great classes her son took, or the anguish she felt every time she opened an email and saw the name of the man she married, divorced, and buried?

To you, it’s just a database. To your donors, it’s what you think of them. Make sure you treat your data with the same respect you’d treat a person.

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Your Most Valuable Asset is Something You Don’t Own

September 2, 2014 by Dennis Fischman Leave a Comment

Workers walked out at seventy Market Basket supermarkets in June. Today, they are going back to work on their own terms.

The majority shareholders have agreed to sell their stake in Market Basket to the once-and-future CEO, Arthur T. Demoulas. That was the workers’ sole demand.

Why did Market Basket have to cave? The company still owned the stores and the valuable land on which they were built. It had plenty of money in the bank.

What it didn’t own was the company’s reputation.

Read more at http://www.trippbraden.com/2014/09/02/most-valuable-asset/.

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Why I Write

August 25, 2014 by Dennis Fischman 2 Comments

Sybil Stershic is one of the smartest people I know on the subject of how to treat your employees right, so they will treat your customers or clients right, so your reputation will glow. She’s also a terrific writer.

So, when Sybil wrote about “Why I Write,” and invited me to do the same, I was flattered.

I started writing when I was seven years old. I cut up pieces of paper, folded them in half, got my mom to thread a needle for me, and in crayon, I wrote a mystery involving my favorite cartoon characters.

I still think there’s a mystery in me waiting to get out. But these days, I write mainly to make sense of things, for myself and others.

On my Communicate! blog, and in guest blogs I’ve been honored to write, I explore how to build relationships through words. Nonprofit organizations and small businesses need friends. Writing to entertain, inspire, amuse, inform, provoke, outrage, build trust and spur action is still the best way to win loyal friends, even in an increasingly visual age. (Look how Sybil and I have become friends online!)

“Communicate” means “become one together.” At my best, I write to make sure you and your organization understand things as well as I do…and then some. That’s why I consult to nonprofit organizations as well: through my relationship with them, I help them create human ties with their supporters.

When I write for Welcome to My World, I am musing about the injustice and oppression of the world we live in and thinking how to change at least the nation for the better. That’s something I’ve been doing since graduate school, when I used to joke I was getting a Ph.D. in changing the world. I wrote a dissertation back then that turned into a book, and it’s still in print.

I’m also being struck by thoughts from the Jewish tradition. Some of those relate directly to changing the world. Some of them are about the kind of life we could live if only we didn’t have so many things to change.

And of course, there are the sly little tweets I compose for Twitter. Here’s one, in the form of a haiku:

Writing, old is new.

Twitter teaches brevity

to those who will learn.

 

Thanks for reading! Next up is Diana Schwenk, who blogs at The Other Bottom Line. Diana is an accomplished fundraiser, and The Other Bottom Line empowers non-profit organizations to ignite the passion and solicit the support of their community.  I hope you enjoy her writing as much as I do.

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