Communicate!

Helping you win loyal friends through your communications

How to Get 10 Posts Out of One Good Idea

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It’s time to post to your blog. You scratch your head, pace up and down, drum your fingers, start several posts and delete them…and at last, you have it. It’s a good idea. You put the finishing touches on it and hit “Post.”

“Uh-oh,” you say. “Now what am I going to use for Facebook?”

Save time and worry: take that one good idea and use it again. Here are ten ways you can re-purpose one good idea for blogs, social media, video, and print.

See the ten ways at:

http://elainefogel.net/2014/07/21/how-to-get-10-posts-out-of-one-good-idea

Communication nurtures innovation: a guest post by Brian Sooy

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I hesitate to even mention the word innovation. It is so quickly applied—to a mission statement, a description of a program, an approach to program delivery, to social entrepreneurship—when used often enough, it becomes meaningless.

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Innovation is about doing an old thing in a new way. It is about creating a new way to do something new, or a new way to do something better.

The problem is we’re uncomfortable with new. We’re uncomfortable with new processes, new approaches. We’re uncomfortable with measuring the results we achieve, for fear they do not measure up to the board’s (and our supporter’s) expectations.

A high-performing nonprofit needs to be innovative, and dare be disruptive, in the manner in which it chooses to communicate. It must seek ways to disrupt the expectations of supporters, surprise its funders, and illuminate the outcomes of its work to new audiences. Here’s how that might look:

Think strategically

  • Be focused on your outcomes. With clarity of focus comes a clear path to the impact you need to be communicating about.
  • Put communications first. Create a communication plan achievable within your resources. Stick to it and execute on it.

Think beyond branding

  • Recognize your cause is not a brand, and your nonprofit is the voice for the cause. Think about your purpose, character and culture— the beliefs, values and actions that create your organization’s identity.
  • Begin with the premise that all communications are donor communications. Nonprofits are challenged to find the resources to project a professional image and communicate with a clear voice. More impact in fundraising, organizational sustainability, and cause awareness will be achieved when there is a commitment to investing in communications.

Put communications first

  • Use design to close the (communication) gap between your work and the stories of your work. The role of design is to be disruptive, to interrupt, and gain the attention of the audience.
  • Just because everybody else is doing it, doesn’t mean the approach is right for your organization.

Creating a culture of communication and innovation where one does not exist, or is just beginning to form, will take time. Begin with what you can do today—and one day, one person at a time—you’ll be quietly disruptive, and nurture your own culture of innovation.

 

Brian Sooy

Author Brian Sooy

Brian Sooy is a business owner, design professional, author, and speaker. He is the founder of Aespire, (pronounced “aspire”), a design consultancy that empowers mission-driven organizations to create purpose-driven culture, design with purpose, and communicate with clarity. Brian has over 30 years of experience in design and marketing with private and social sector organizations. He is the author of Raise Your Voice: A Cause Manifesto, a book that explores a framework for understanding how your purpose, character, culture, and unique voice empower you to communicate to the outcomes you are working to achieve.

5 Ways Google Apps Can Benefit Your Company

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by Rebecca Thompson, CLR Virtual Connection

Google Apps are a full suite of applications that reduce IT costs for businesses and nonprofits. Hardware and software costs are expensive, especially when you’re first starting out. IT costs can drain a business’ start-up revenue or a nonprofit’s slim reserve, so here are five ways Google Apps can benefit you.

One Free Email Alias 

Just started a website and don’t have an email server? If you have a virtual private server (VPS)–meaning that someone else is hosting your website on their own server in a space dedicated just to you–but you don’t have email service for the website, Google Apps provide an answer. 

You can use Gmail as an email alias for your domain, having email forwarded from your domain (www.yourcompany.com) to a Gmail address. Users see your domain as the sender and receiver, but the email is actually managed by Gmail. Using Gmail makes it much simpler and cheaper to host an email server for your new business or cash-strapped nonprofit.

Google Docs for Office Files

Most companies need a way to create word processing documents and spreadsheets. Software such as Microsoft Office is expensive. Google has the Docs application that lets you create documents “in the cloud” instead of on your own computer hard drive.  How will this help you?

  • You can use these applications with any operating system including Microsoft Windows, Apple Mac or Linux.
  • You can store these documents on your Google Drive. That make it easy to share the documents with other Google users.

Keep Appointments with Google Calendar

Gmail and Google Calendar work together to ensure you keep your appointments. Google users can send appointment requests or notifications to your Gmail, and you can save those appointments to your calendar directly from the Gmail notification. When the event is about to happen, you will receive a reminder in your email inbox. You can also connect Gmail to your smartphone, so you receive reminders even away from your desktop.

Create a Quick Website with Google Sites

Google Sites is a web solution for people who aren’t familiar with website coding. Google Sites includes a website creator that makes it easy to set up a web presence online. You can incorporate your Google account into Google Sites, so you always have access to edit your website, even from a smartphone or tablet.

Google Drive

Google Drive is one of the latest Google Apps. Google Drive is cloud storage, and it works directly with your Google account to save and share documents.

You can also use Google Drive for collaboration. When you need to share a document and get feedback from clients, share the document with the client and allow him or her to make edits. These edits are saved in the cloud, so you don’t have to worry about tracking changes. You can also share these documents with others, and distribute them on the web without any extra installed software.

And More

For more complex Google Apps integrations, you need a programmer. Google Apps has many API applications you can use to integrate Google software with your internal software. This includes Webmaster Tools, Google Analytics and Gmail. Use these open applications to give your business a competitive edge or customize reports and software to work with your nonprofit funders’ requirements.

Rebecca Thompson

Rebecca Thompson

About the author:

Rebecca Thompson is the Social Media Strategist at CLR Virtual Connection.

She started her business so that she could combine her administrative skills with her love of social media to help her clients proactively manage the social presence of their business.

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