Communicate!

Helping you win loyal friends through your communications

Navigation Bar

  • About
  • Services
  • What Clients Say
  • Contact

Why Should Anyone Like Your Facebook Page?

June 6, 2016 by Dennis Fischman 1 Comment

Facebook like

Our nonprofit is considering doing a targeted Facebook campaign for more “likes” and to expand our mailing list. Has anyone used it, and has it worked for you?

Maybe you’ve heard this question before.  Maybe you’ve even been the one who asked it.

But there’s another question that any nonprofit organization should ask before investing more time on Facebook. Why should anyone like your Facebook page?  What’s in it for them?

We’re All Busy People

Remember that people are busy.  Even if they know you–even if they care about the problem your organization is trying to solve–they have limited time.  Spending some of it on you may mean spending less time on their friends.  Or their hobby.  Or sleeping.

Why is liking your page worth their while?  Will you make them smarter?  Will you make them smile more often?  Can they find unique information on your page?  Can they find other like-minded people actively discussing issues that interest them all?

What to Do First

Before going for more likes, take a hard look at the Facebook page you have.  If very few people have liked or shared your posts, and almost no one has commented,  does your base of supporters find it useful now?

If you’re not sure, ask them. That might give you the information you need on how to attract new supporters. It will surely tell you how to get your current supporters more engaged.  Because you want more than “likes.”  You want a page that people can’t wait to visit again!

Here’s a few ideas that might make your Facebook page a magnet for supporters:

  1. Post a provocative question, and prime a couple of your supporters to respond to it right away. Once they get the ball rolling, more people who follow your page may join in.
  2. Do a poll, and promise to let everyone know the results. (Again, plant a couple of quick responders in your audience.)
  3. Get someone who’s well-known in your community to tell the story of when your services (or services like those you offer) saved their life. Get local journalists to cover the story too, including the link to your page.

Frankly, it’s a waste of time trying to get new people to like your page until you have more reasons for them to come back to it regularly. “Because we want them to participate in our auction” is YOUR reason. You have to find THEIRS.

Share this:

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Pocket (Opens in new window) Pocket
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to print (Opens in new window) Print

TY Thursday: What It Takes to Write a Great Thank-You Letter

June 2, 2016 by Dennis Fischman Leave a Comment

bride writingDid you ever sit down to write a batch of thank-you letters and realize, “I don’t know who half of these people are”?

If you’ve gotten married recently, you might know what I mean. There are all those gifts from people who are friends of your parents. You might know them by name…or not. You might recognize their faces…or not.

But they wished you well and sent you a gift.

So you want to thank them. You want to appreciate their time, effort, and expense. But you end up writing a dozen, or two dozen, or a hundred letters that all sound the same. “Why am I doing this?” you think. “Will it make a difference to this person anyway?” And what should be a joy becomes a tiresome duty.

It’s a sad situation. It’s a situation that too many nonprofits find themselves in when they sit down to write thank-you letters to donors.

And it doesn’t have to be that way.

The 3 Things You Need to Write a Great TY

You can make writing a thank-you letter a joy if you prepare in advance. Here are the three things you need to have on hand before you write your TY (or record it on video).Continue Reading

Share this:

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Pocket (Opens in new window) Pocket
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to print (Opens in new window) Print

Fundraising Tuesday: Hooked on a Feeling

May 31, 2016 by Dennis Fischman 1 Comment

Why do people give time and money to nonprofit organizations?

Most of us would like to believe it’s our noble mission that moves our supporters to act–or our high-quality programs, or our expertise in our fields.

Sorry.  That’s not it.

emotion chart

How does it feel to be part of your organization?

People choose to join, volunteer, and donate to your organization because of the way it makes them feel.

For-profit businesses are well aware of this.  To attract customers, they offer a specific emotional experience that makes a promise (as Pamela Wilson tells us):

  • Nike promises health, vitality, speed and an active lifestyle.
  • McDonalds promises quick, consistent food at a reasonable price.
  • Apple promises sleek, user-friendly technology that empowers your life.

Non-profits, do your supporters know what you are promising them? 

It could be the excitement of being part of a movement.  It could be the pride of knowing they have saved a life.  It could be inside information and analysis that makes them feel like an expert.

Whatever you are promising, make it clear to them–and always keep it at the forefront of your own mind.  Ask every day: How will my product or service empower, delight, entertain, or solve a problem?

Answer that question in all your messages, and keep the promise through your actions.and your supporters will be hooked on a feeling.  They’ll come back for more.

Share this:

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Pocket (Opens in new window) Pocket
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to print (Opens in new window) Print
  • « Previous Page
  • 1
  • …
  • 154
  • 155
  • 156
  • 157
  • 158
  • …
  • 214
  • Next Page »

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Copyright © 2025 · The 411 Pro Theme on Genesis Framework · WordPress · Log in