By this time, nonprofits are getting the word: we can’t afford to put social media off any longer. And we have to do it well, if we’re going to connect with our supporters. There are just too many other things to look at on the web!
As a consultant on nonprofit communications, the biggest question I’ve heard from nonprofit leaders is:
“How do I find the time to do social media well when my staff and I are so busy already?” Share on XIt’s a fair question, but there are answers.
Do Social Media Well in the Time You Have
One: start small. Give yourselves at least six months to become really good at connecting with your supporters on just one of the social media you use.
Two: make sure you have a strategy, so the time you do put in produces the best results. (At the link you will find seven statements that make up a communications strategy. Read them. It will take one minute, and pay off forever.)
Three: get good outside help. You can make better use of volunteers if you have a strategy in place–and you still might want a consultant to guide your social media or to do the work for you.
Social media are not a cure-all, and they don’t replace your website, email, or the written word, but you can use them to build and strengthen relationships–and that leads to the six ways to succeed on social media. And yes, that includes making money.
It’s a good use of your time.
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