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Where to Give, in the Time of Coronavirus

March 23, 2020 by Dennis Fischman Leave a Comment

asking questionA friend recently asked, “Where are the best places for me to be donating right now?” She didn’t say it, but “in this time of coronavirus Covid-19” was implied. That’s all anybody was talking about on March 17, 2020.

Here’s how I would answer my friend’s question, as a nonprofit consultant:

Keep Giving Where You Give

If you’re a big supporter of the symphony, the mosque, or the Girl Scouts, don’t stop! Those organizations still need your donations as much as they ever did, even if they’re not specifically dealing with Covid-19.

Be strategic. Too often, well-intentioned people read the latest headlines and give their donations for disaster relief, only to realize later they don’t have the money to give to their regular charities.

Make sure you have a budget for your annual giving, and then, if you can, give to organizations addressing the current crisis on top of that.

Provide Services to the Most Vulnerable

An epidemic is like a spotlight on the inequalities of society. The people who are always vulnerable are the first ones to be hit, and hit the hardest.

  • People who can’t afford to stay home, or have no home.
  • People whose home isn’t safe, because their abuser lives there.
  • People whose “home” is a prison or a detention camp for undocumented immigrants.
  • People who have no health insurance, or people whose policies have such a high deductible they might as well have none.
  • People with no living relatives to check up on them.
  • People with the kinds of disabilities that make them depend on caregivers who may or may not show up.
  • People whose relatives have abandoned them because they’re LGBTQ+.
  • People whose healthcare will be questionable because they’re LGBTQ+ and doctors don’t know what to do with them.
  • People whose healthcare will be questionable because they’re Black or other people of color, and doctors don’t know what to do with them or don’t care.

Some of the best places you can give right now are organizations that serve these highly vulnerable populations. Many of them have been doing good work for years, and in the crisis, their resources will be stretched and strained. Look for groups that have been around for a while and have a good reputation.

Support Advocacy for a Fairer, Safer Society

When I give food to the poor, they call me a saint. When I ask why the poor have no food, they call me a communist. – Dom Helder Camara

Let’s be clear: services are fine, but they will never be enough.

Even in ordinary times, the nonprofit organizations I know, love, and work for are struggling to keep up with demand.

We cannot fix homelessness by keeping this one family from being evicted. We cannot end racism in healthcare by making sure this one mother gets proper postnatal care. It takes collective action. It takes policy. It takes government.

So, if you are trying to figure out where your donation dollars will do the most good, by all means keep supporting your regular causes, and certainly, give to organizations that serve the populations hardest hit in a crisis.

But please, for the love of God, direct some of your donation money to groups that are advocating for policies that will create more equality and make us all safer.

reducing inequality

Policies that Help All of Us

We know that living in a poor community makes you less likely to live a long life. New evidence suggests that living in a community with high income inequality also seems to be bad for your health.  (Margot Sanger-Katz in the New York Times, 2015)

Income inequality is not just bad for poor people’s health. It’s bad for all of our health.

So, policies that reduce inequality are better for all of us. Whether that’s raising the minimum wage, providing a universal basic income, imposing a wealth tax on the 1%, or making health care and free college education for all the standard in our supposedly advanced society, or some mix of all of those, adopting those policies would make life safer and fairer.

Right now, you can be washing your hands several times an hour, but if you go pick up a prescription and the person behind the counter is working sick–because they literally cannot afford not to work every day–you’re at risk.

Paid sick leave for pharmacy workers (and the people who cook your takeout food–mostly immigrants where I live–and the ones who do day care for your toddler–mostly women) means more safety for you, too.

You can find organizations that advocate for those policies. You can donate to them. Right now would be an excellent time to do that.

(And you can also donate to candidates who would make sure government tells the truth and takes effective action. Because that is the most important thing we need, for this crisis and the next.)

 

 

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TY Thursday: How to Turn a First-Time Gift into a Renewal

December 15, 2016 by Dennis Fischman Leave a Comment

For many nonprofit organizations, December is a time to worry. Will you see checks in the mail (or clicks on the Donate button) from the donors who gave last year? You have a right to worry. In the U.S., only 30% of first-time donors to nonprofit organizations renew their first-time gift the next year.

You read that right! If you’re like most nonprofit organizations, more than 2 out of every 3 new donors will give to you once and then forget all about you.

You can curse your fickle donors. You can rip the month of December out of your wall calendar, or scroll past it on your computer. Or…

You can turn that first-time gift into a renewal.  In one week. This week.

Here’s how.

The One-Week Impact Report

A massive earthquake killed thousands in Nepal and India on April 25, 2015. The massive 7.9 magnitude earthquake hit Nepal with devastating force less than 50 miles from the capital, Kathmandu.

Nepali girl near Kathmandu

Nepali girl near Kathmandu

My wife and I know people who come from Nepal, and the images of the devastation touched our hearts. So, within two days of the earthquake, we made a small donation of $50 through the international charity Global Giving.

We received a report from Global Giving about what they were doing with the donation and what difference it made.  Not in December. They emailed us on May 6–one week after our first-time gift!

Global Giving made a convincing case that they knew the organizations on the ground that could use the money well. They told us what those organizations were doing. For instance:

The Nepal Youth Foundation is providing emergency supplies to hospitals, sheltering and caring for people discharged from hospitals who cannot return home, particularly women and children.

Global Giving didn’t stop there. “You can click on the link to any of the individual projects to see the updates they’ll post about how they are using the funds,” they told us. “We have also posted a link to frequently asked questions on the page.”

All this for a $50 donation. All this, in the first week.

When Rona and I give again to Nepali relief, why wouldn’t we channel our donation through Global Giving?

A First-Time Gift Deserves More Than a Thank You

Now, I know a lot of nonprofit organizations are still struggling to send a timely, personal thank-you letter. And if you’re one of them, absolutely, do all you can to make that happen. But that’s the minimum that donors expect.

As fundraising consultant Alan Sharpe says:

The secret to getting donations for your non-profit is to give donors what they want. People give to causes to make a difference in others’ lives. And what donors really want to know is how their donation will help people.

Are you telling donors the impact of their first-time gift? Start! Do it this week…and continue throughout 2017, to make next December even better.

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What Nonprofits Need More Than a Facebook Donate Button

December 18, 2013 by Dennis Fischman 2 Comments

English: Mark Zuckerberg, Founder & CEO of Fac...

Mark Zuckerberg, Founder & CEO of Facebook (Photo credit: Wikipedia)

Dear Mark Zuckerberg,

Thanks for putting a Donate Now button on Facebook.  Now, our nonprofit’s Facebook Friends can give without ever leaving the page.

But will they see our page in the first place?

Already, fewer than 15 % of Friends see any particular post.  And as you recently told us, that percentage is going to drop.  Ad Age published your Generating business results on Facebook, where your company states:

We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.

In other words, fewer eyes on our pages.

The solution, according to your spokesman? “The best way to get your stuff seen if you’re a business is to pay for it.”

But what if you’re not a business?

Many nonprofits are local.  Some are tiny.  Few have a budget for marketing.  They are constantly trying to put more money into programs instead.

So, nonprofits’ reach on Facebook is almost all “organic,” meaning that our Friends like and share our posts with their Friends.  And that’s what you say is going to decline.

I understand that you want to do a good thing for nonprofits by providing a Donate Now button.  But it will be a meaningless gesture if fewer and fewer people ever see it.

Ask Sheryl Sandberg how to make ad grants to nonprofits.

Over at Google, where your COO used to work, they’ve been giving nonprofits $10,000 every month to advertise on Google.com.  For years.  And it works!

Ask Sheryl Sandberg about the business results and the public relations Facebook can get by instituting an ad grant program.  Then, please put that program into place.  It will multiply the value of the Donate Now button–for Facebook and for nonprofits.  And isn’t that what you wanted to do in the first place?

Happy 2014,

Dennis Fischman, Communicate! Consulting

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