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Hate Fundraising but Love Making Friends? This Book’s for You

April 24, 2015 by Dennis Fischman Leave a Comment

What if joining a nonprofit’s Board meant doing things you love?

Hildy Gottlieb

Author Hildy Gottlieb

Hildy Gottlieb thinks that’s what it should mean. If you’re on a nonprofit Board of Directors and find fundraising next to impossible, run out and get her book  Friendraising: Community Engagement Strategies for Boards Who Hate Fundraising but Love making Friends (2nd edition). You’ll be glad!

Very few of us find it a thrill to ask people for money (and they are mostly on staff, not on the Board). But many of us like to:

  • Learn more about how our favorite organization changes lives
  • Have coffee with a friend and catch up on what we’re doing
  • Write a letter to the editor
  • Interview a local leader about community needs
  • Have a party!

We in the nonprofit sector sometimes shy away from the things we love. We have the puritanical attitude that if we’re having fun, we must not be doing the right thing. It’s time to get over that–for ourselves and for our our Boards.

The 89 strategies that Hildy suggests in Friendraising are not frills. They are necessities! Each of these enjoyable activities is also vital for building the relationships that bring you suggestions, volunteers, partners, and money.

The book includes brainstorm sheets that will help Board members think of people–and not just “rich people”–they could be turning into friends of the organization, and sample questions to ask. It also offers many charming examples from Hildy’s own experience creating the first Diaper Bank in the country. Her stories will inspire you and show you that you, too, can strengthen your organization by doing the things you love.

Friendraising is the biggest part of fundraising. Share on X As a Board member, this book will help you find a way to make friends for an organization that suits your personality.

If you’re an Executive Director or a Development Director, you can use it to help your Board members become excited, active, and proud. Then “the ask” will be up to you, and it will be easy…because you’ll be speaking to a friend.

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Valentine’s Day is for Suckers

February 9, 2015 by Dennis Fischman Leave a Comment

My wife and I decided years ago that Valentine’s Day is for suckers. No Valentine's Day

Think about it. This week, candy and flowers will cost more than they do any other time of the year. Restaurants will push special meals with more food than you can eat and more expensive wine than you would choose.

Businesses make big bucks because people think putting out a lot of money one time a year is the way to show their love.

Rona and I are romantic, but we are not suckers. The ways we show our love all year round count more than what we do one day a year. And we do not let Hallmark tell us when to say “I love you.”

But what about your nonprofit?

The calendar may be playing you for a sucker, too.

  • Are you ignoring your donors all year round until the day you send them an “annual appeal”?
  • Are you then expecting them to show you the love on December 31, just because in the U.S. that’s the last day to get a tax deduction for the year?

Lots of nonprofits work hard on making that appeal letter just right, as if it were a Valentine’s Day bouquet. But you can't neglect your donors all year and expect one romantic gesture to make it all right. Share on X You have to show some donor love all year long.

Here’s a plan to make your donors love you in just one year. No, it’s not candy and flowers! Good relationships take good communications.  I’ll help you figure out where you can spend your nonprofit time and money that will matter most to the donor.

Because that’s what you want, right? Not to do the same tired things the same time of year. You want every day to be Valentine’s Day for your donors and you.

(P.S. Chocolates will go on sale February 15. Just wait.)

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Have You Made This #GivingTuesday Mistake? (by Michael Rosen)

December 4, 2014 by Dennis Fischman Leave a Comment

Michael Rosen hits the nail on the head. Like the Ice Bucket Challenge before it, Giving Tuesday is just a gimmick unless you work on welcoming and building relationships with the people who are moved to give that day.

“So, are you doing anything special to retain your #GivingTuesday supporters as well as your other donors? At the very least, I hope you:

  1. send an immediate, personal thank-you letter that does not ask for an additional gift,
  2. tell donors how their gifts are having an impact.”

http://michaelrosensays.wordpress.com/2014/12/02/have-you-made-this-givingtuesday-mistake/

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