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Nonprofits Appeal to 3 Generations

July 24, 2017 by Dennis Fischman Leave a Comment

father daughter granddaughter

How does your nonprofit engage with all three?

I don’t go to many nonprofit events. I get invited to too many: I can’t attend all of them.

So, this spring I chose to go to The Welcome Project’s Yum: A Taste of Immigrant City and skip half a dozen other events held by groups I care about. I’m a Baby Boomer.

Lauren doesn’t go to many nonprofit events either. But she doesn’t pick and choose. She just doesn’t go. She’s a member of Generation X.

And meet Katie, a Millennial. She doesn’t go to galas…and “what’s a check?” But Katie will volunteer (especially along with her friends), and she will raise money for you online (by asking her friends).

How do you get all three generations to feel engaged and excited about your cause, and support your organization? Here’s how:

Approach us as we’d like to be approached.

For the details, read my guest post on Tripp Braden’s blog, The Three Generations Nonprofits Want to Reach!

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Fundraising Tuesday: 3 Generations Nonprofits Want to Reach

March 22, 2016 by Dennis Fischman 1 Comment

father daughter granddaughter

How does your nonprofit engage with all three?

I don’t go to many nonprofit events. I get invited to too many: I can’t attend all of them.

So, this spring I chose to go to The Welcome Project’s Yum: A Taste of Immigrant City and skip half a dozen other events held by groups I care about. I’m a Baby Boomer.

Lauren doesn’t go to many nonprofit events either. But she doesn’t pick and choose. She just doesn’t go. She’s a member of Generation X.

And meet Katie, a Millennial. She doesn’t go to galas…and “what’s a check?” But Katie will volunteer (especially along with her friends), and she will raise money for you online (by asking her friends).

How do you get all three generations to feel engaged and excited about your cause, and support your organization? Here’s how:

Approach us as we’d like to be approached.

For the details, read my guest post on Tripp Braden’s blog, The Three Generations Nonprofits Want to Reach!

Share this:

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
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  • Click to share on Pocket (Opens in new window) Pocket
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The Fountain of Youth for Your Nonprofit

May 14, 2015 by Dennis Fischman Leave a Comment

Millennials

Do you struggle to get younger adults involved in your nonprofit organization?  Millennials (the generation born between 1980 and 2000) will keep your organization young, if you treat them right. Here’s what you should know.

  • According to Jason Dorsey, The Gen Y Guy, “Millennials think phone calls are an invasion of privacy.” If all you need is to ask a question or share a bit of information, text them.
  • A lot of millennials are strapped for cash. They graduated college and got hit by the Great Recession. They are just now forming the habit of giving. So, don’t turn your nose up at that $5 online donation: it may be the start of a lifetime of charity. It’s up to you.
  • Millennials will work hard for something they believe in. They are committed to causes, not organizations. Show them the tangible value of their work AND the value you place on it, them. Give them a voice, not just a task.
  • Millennials really aren’t that different. All of us in the generations born since WW II have been increasingly comfortable with technology and increasingly skeptical about organizations. Prove yourself to a millennial and you’ll probably make a case to a Boomer like me, too!

What’s the best thing YOUR organization has done to attract younger volunteers, Board members, or donors? Let me know and I will brag about you in an upcoming message!

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