Sending holiday greetings to your customers and community is a great way to let them know you’re thinking of them. But not everyone celebrates the same holidays.

Pagans will celebrate the autumnal equinox, or Mabon, on Tuesday, September 23.  Jews have a whole season of holidays, beginning with Rosh Hashanah starting at sundown on Wednesday, September 24; continuing with Yom Kippur (sundown on Friday, October 3), and culminating with Sukkot, Shemini Atzeret, and Simchat Torah (sundown on Wednesday, October 8 through nightfall on Friday, October 17). Hindus will observe Navaratri September 25-October 3. Muslims will mark Eid ul Adha on Saturday, October 4.

How do you greet them all?

Ideally, you keep a record of which holiday each person on your list celebrates. Then, you send personalized email to each one. (If you’re not sure how to do that, I can help. Write me and let me know.)

If you haven’t kept those records, now would be a good time to start! In the meantime, feel free to cut and paste the second paragraph of this message into your email and social media. Add, “To all our friends who celebrate these holidays, we send our warmest greetings.”

Shanah tovah to my fellow Jews, and a good and liberating holiday to everyone.