If I asked your community about your organization, what U.S. government agency would they say you are most like?
Are you the NSA? Do you keep tabs on your donors and prospects to the point where it’s just creepy?
Are you the VA? Do people wait for months to hear from you?
Are you the IRS? Do your employees give incomprehensible and conflicting responses when people call them up to ask them a question?
Or are you the U.S. Postal Service, the most trusted agency, doing a service that people value despite underfunding and overregulation?
What would your community say about your organization? Are you sure?