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Social Media for Introverts

May 9, 2016 by Dennis Fischman Leave a Comment

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“Introverts are like a rechargeable battery. They need to stop expending energy and rest in order to recharge.” ~Marti Olsen Laney

I’m a friendly introvert.  I enjoy public speaking.  At a party, I introduce people to one another and keep the conversation going.  I train other professionals, chair meetings, tutor teenagers, and go to two book clubs and a neighborhood Scrabble game a month. People who know me think I’m warm and caring

So what makes me an introvert?  At some point, I hit a wall.  Being around people stops being exciting and starts to  exhaust me.  Like the author of the Rebecca Review, “I’m often drained of all energy after being with people for extended periods of time, but being with a book can set me on fire with creativity and energy.”

Can introverts thrive on social media?  Absolutely.  But you have to do social your way.

  1. Listen first.  You don’t have the impulse the extroverts have to walk through the door and be the life of the party.  So, you don’t have to fight that impulse. Go with your strength. Listen first.  Find out who else is in the “room” and what they find interesting.
  2. Support others. Repost, retweet, forward, and in any manner share comments you agree with.  People will be used to hearing good things from you.  Eventually, they’ll listen to your thoughts too.
  3. Write.  In writing, you get to express your authentic self, the one that sometimes gets lost in crowds.  Be yourself.  Write in your own voice.  Write often.
  4. Reflect.  Take time to think. Add something to the conversation, even if it’s restating an idea in a  clearer, more memorable way.  Don’t doubt yourself–you have plenty to say–but make sure to post something others will want to read. Prize quality over quantity.
  5. Take time off.  Even though social media  do mediate–you’re not actually facing people or talking in real time–participation can be tiring.  Write and schedule your posts ahead if you can, but if you need to take some time off and just forget about it, that’s OK.

(If you don’t believe me that people will still want to read you after you take a break, check out what Michelle Rafter wrote about her social media sabbatical.  it works!)

Welcome to social media, introverts.  When you have a quiet moment, drop me a line.  I’d love to hear your comments.

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Is Your Nonprofit Event as Exciting as a Blizzard?

February 15, 2016 by Dennis Fischman Leave a Comment

I live in New England, where people line up for ice cream in the middle of a snowstorm. This year, though, people are snow-shy. Every time the white stuff is in the forecast, people are remembering a month of being snowed in last winter.

The Blizzard of 2015 had great publicity, and it was all free. Can your nonprofit do as well?

A Storm of Free Media

A blizzard has no bank account. It has no marketing budget. Without paying a cent, however, the storm that hit New England on Tuesday had its own hashtag…and hundreds of unpaid photographers.

I went on Facebook one Tuesday morning last January and found this:

Car covered with snow

And this:

Clearing snowy street

And even this:

Dog looking at snow

The Secret of the Storm’s Success

It snows every year. Why do people rush out each time it snows and snap photos?

I think it’s because a storm is a shared event. By taking pictures and posting them, people say, “I was here. I was a part of this.”

Can You Do As Well as a Blizzard?

Are you making people feel that your events are shared events? When they attend your events, do they want to claim them and show they were there? You invite them to show up in person. Are you inviting them to show up online, with their photos?

 

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An Open Letter to Nonprofits from Your Donor

November 23, 2015 by Dennis Fischman 2 Comments

Dear nonprofit, Can we talk?

Thanks for the amazing work you do. I mean it. And you know I mean it–because I sent you a donation. But maybe I made a mistake.

I’ve been giving to you for years, always at the same time of year. You send me a thank-you note whenever you get around to it…if at all. Sometimes the thank-you note arrives after the next time you ask for money. (Tacky, my friends, tacky.)

Between my gifts, you send me newsletters that do nothing but pat yourself on the back. I don’t want to know how great you are, even if you can prove it with statistics. I want to know what difference it makes to the cause I care about when I give. You’re not telling me that.

You asked me to follow you on Facebook. I did. But all I see there is the exact same articles you included in your newsletter, in the exact same format. I know that’s easier for you, but it does nothing for me.

Let me tell you a secret: I have a little list. It’s the list of organizations I give to every year. You’re on that list because of the work you do–but there are other groups that do equally good work. I can’t give to all of them, and with the way you treat me, I wonder if I should drop you and add one of them to the list instead.

Now, here’s another secret: you could get me to keep you on the list and maybe even give to you more than once a year. But you’d have to change your ways.  How?

Thank me early and often. Write personally to me and tell me a story I haven’t heard yet that will convince me I gave to the right group.

Write newsletters I’ll want to read. If it’s only in there to make the Executive Director look good or the Board feel good, leave it out! Help me understand the real-world problems that my donation empowered you to solve.

Be social on social media. Don’t just post: ask questions and invite me to answer them. Reply to my answers. Comment on my posts. Let’s have a conversation, and it’s on you to inform me, entertain me, and make me glad I talked with you.

That sounds like a lot of work? Well, I’m worth it.  I and all the other donors who feel the same way.  We’re on your list…but make your communications as impressive as the program work you do if you want to stay on our list this year.

Sincerely,

Dennis

 

 

 

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