There’s an election going on, and your nonprofit organization is one of the candidates.
You’re competing for volunteer time. You’re competing for donor money. Everyone in your community can choose from a slate of good causes and “cast their vote”–for you, for a similar organization, or for a completely different cause that also appeals to them.
You need name recognition to win. No one will vote for you if they don’t know who you are. But how do you make sure people hear about you, and remember your name?
Tell stories that dramatize the problem you’re trying to solve. Tell stories that give people hope that there are solutions. Give them a chance to be the hero of the story by giving you their time or money.
When they choose between you and other organizations, make sure they know your name. Then you’ll have a chance to get their vote.