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Talkin’ ’bout My Generation (and Yours)

November 3, 2014 by Dennis Fischman Leave a Comment

The Who rock bandDoes the title of this post mean anything to you? If so, chances are you’re a Boomer.

The Who put out the song “My Generation” 49 years ago this week. It was an instant hit and became a classic–so you may know it even if you’re Generation X or a Millennial, as long as you’re a fan of hard rock.

But if you’re a Boomer, you remember the guitar chords, the sarcastic vocals, and the taunting phrase “Hope I die before I get old.” (Keith Moon did.)

If you’re much older, or younger, the entire story may be irrelevant to you. Just like the deaths of Elvis Presley, Kurt Cobain, Biggie Smalls, and Amy Winehouse are distant facts to me.

When you’re writing, don’t assume that your target audience will pick up the same references that you do. Or you may just be talking to your generation.

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Why I Write

August 25, 2014 by Dennis Fischman 2 Comments

Sybil Stershic is one of the smartest people I know on the subject of how to treat your employees right, so they will treat your customers or clients right, so your reputation will glow. She’s also a terrific writer.

So, when Sybil wrote about “Why I Write,” and invited me to do the same, I was flattered.

I started writing when I was seven years old. I cut up pieces of paper, folded them in half, got my mom to thread a needle for me, and in crayon, I wrote a mystery involving my favorite cartoon characters.

I still think there’s a mystery in me waiting to get out. But these days, I write mainly to make sense of things, for myself and others.

On my Communicate! blog, and in guest blogs I’ve been honored to write, I explore how to build relationships through words. Nonprofit organizations and small businesses need friends. Writing to entertain, inspire, amuse, inform, provoke, outrage, build trust and spur action is still the best way to win loyal friends, even in an increasingly visual age. (Look how Sybil and I have become friends online!)

“Communicate” means “become one together.” At my best, I write to make sure you and your organization understand things as well as I do…and then some. That’s why I consult to nonprofit organizations as well: through my relationship with them, I help them create human ties with their supporters.

When I write for Welcome to My World, I am musing about the injustice and oppression of the world we live in and thinking how to change at least the nation for the better. That’s something I’ve been doing since graduate school, when I used to joke I was getting a Ph.D. in changing the world. I wrote a dissertation back then that turned into a book, and it’s still in print.

I’m also being struck by thoughts from the Jewish tradition. Some of those relate directly to changing the world. Some of them are about the kind of life we could live if only we didn’t have so many things to change.

And of course, there are the sly little tweets I compose for Twitter. Here’s one, in the form of a haiku:

Writing, old is new.

Twitter teaches brevity

to those who will learn.

 

Thanks for reading! Next up is Diana Schwenk, who blogs at The Other Bottom Line. Diana is an accomplished fundraiser, and The Other Bottom Line empowers non-profit organizations to ignite the passion and solicit the support of their community.  I hope you enjoy her writing as much as I do.

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Listen like Austen. Write Like Hemingway

August 7, 2014 by Dennis Fischman 3 Comments

Jane Austen was one of the most beloved authors of the 19th century.  She wrote all her novels by sitting in company and paying attention to what people said.

Be like Jane Austen. Before you start to write, listen. On social media, in person, every way you can: find out about your audience and what  moves them.

Ernest Hemingway was one of the most read authors of the 20th century. When he sat down to write, he chopped away adverbs, adjectives, and description. He told the whole story through dialogue and action.

Be like Ernest Hemingway. Whether you’re writing a newsletter, blogging, using social media, or asking for money, be brief. Leave out everything your audience doesn’t care to read.

Listen like Austen, to catch every detail. Write like Hemingway, to be read.

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