You’re responsible for all the accounts: Facebook, Twitter, Instagram, YouTube, the works. You post–and just as important, you listen–on every platform.
You do it for your clients. You do it for yourself.
How do you go on vacation?
You could be lucky and have a partner, or staff, to pick up the slack.
You could be super-organized and have all your posts set up in advance. (But then what do you do when they bomb the Boston Marathon and you’re still tweeting cat videos?)
You could go radio silent. Will you still have a job (or a business) when you come back?
Whatever you choose, let people know about it in advance. Say, “For the next two weeks, my partner Pamela will get to read and respond to what you post. You will love her. See you when I get back!”
Or, “I’m taking a vow of internet silence for the next two weeks. It’s good for the soul.”
You deserve that vacation, so take it and do not look back. Just let us know. We’ll miss you…and look forward to your return.