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Fundraising Tuesday: 3 Generations Nonprofits Want to Reach

March 22, 2016 by Dennis Fischman 1 Comment

father daughter granddaughter

How does your nonprofit engage with all three?

I don’t go to many nonprofit events. I get invited to too many: I can’t attend all of them.

So, this spring I chose to go to The Welcome Project’s Yum: A Taste of Immigrant City and skip half a dozen other events held by groups I care about. I’m a Baby Boomer.

Lauren doesn’t go to many nonprofit events either. But she doesn’t pick and choose. She just doesn’t go. She’s a member of Generation X.

And meet Katie, a Millennial. She doesn’t go to galas…and “what’s a check?” But Katie will volunteer (especially along with her friends), and she will raise money for you online (by asking her friends).

How do you get all three generations to feel engaged and excited about your cause, and support your organization? Here’s how:

Approach us as we’d like to be approached.

For the details, read my guest post on Tripp Braden’s blog, The Three Generations Nonprofits Want to Reach!

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Grip & Rip Leadership for Social Impact: a review

March 21, 2016 by Dennis Fischman Leave a Comment

Wayne Elsey photo

Author Wayne Elsey

If you enjoy reading books about leadership, or inspirational books, you will recognize a lot of what Wayne Elsey does with his brief book Grip & Rip Leadership for Social Impact.

Using a catch-phrase to brand his books. Listing traits and qualities that make a good leader. Relentlessly focusing on the individual and what you can do, not the structure of the organization you work in, and not the political or economic constraints you face.

The great thing about this book is that makes it seem so simple to start improving things where you are right now. And the drawback of the book? It makes things seem so simple.

The Best Thing in the Book is the Stories

I don’t remember Elsey’s seven principles right after I read them, and I don’t think it would make much difference if I did. They are pitched at too general a level to be of much use day to day. For me, and I suspect for many nonprofit professionals, the best part of the book will be the stories.

Michele was hired to work with major donors, then assigned to write grant proposals. Her boss forced her to lie about the organization’s budget. Terrible leadership!

The VP of Development at another nonprofit was told it was impossible to send out acknowledgments within 48 hours. She tested by doing the work herself.

She asked for a couple hundred unopened donation envelopes delivered to her office. Then she personally set time aside to see how long it would take for her to open the envelope, scan the information, look up the donor in the database, key in the necessary information, check amount, and create a batch.

By doing it personally, she found a way to do it faster. Model leadership!

Transforming a Nonprofit via Servant Leadership

Elsey advocates something called “transformational servant leadership,” but he doesn’t really explain it. If you want to grasp the concept, Tripp Braden’s blog Developing Serving Leaders is a better place to start.

But Elsey makes clear that you’re not going to get anything worthwhile done unless you do it as a team. I admire what he does in chapter 12, where he shows how a leader can empower the team she or he works with. For example:

  • If you want to change your colleagues’ attitude, model the change yourself
  • Support their work by investing in their training and professional development.
  • Set clear expectations, provide resources, and hold people accountable.
  • Encourage experimentation, and learn from failure.
  • Pay a living wage so your staff can make a commitment to their work.

Figuring out how to do these things would take a longer book. But Elsey has given us some good places to start. If you are NOT someone who usually reads leadership manuals or inspirational writing, you needn’t linger over it, but you should read it, take notes, and put the good ideas to work.

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Thank-You Thursday: Make It Personal

March 17, 2016 by Dennis Fischman 1 Comment

donor impact

Tell a story to show the difference the donor made

Previously, I told you how Global Giving made me decide to renew my donation for Nepal earthquake relief, only one week after I first gave. They won me by telling me the impact my donation is already making.

I’m a junkie for that feeling of making a difference! And I’m not alone.

One of the biggest reasons donors renew their support for your organization is that you tell them what difference their donation makes. And one of the biggest reasons they stop supporting you is that you don’t tell them what you did with their gift (and all the good that happened as a result).

But what’s the best way to make the impact of their donation seem real?

Making the Impact Personal

Northeastern University told my friend Amy Wyeth the impact her donation made. Or more exactly, Nicole Bourque told her.

Nicole is a Northeastern student who dreams of becoming a Physician Assistant. She called Amy on the phone, thanking her for her donor renewal. She followed up with an email, and told Amy her story.

“I grew up in a small town in southern New Hampshire, where people watch out for one another,” Nicole said. At the university, she was president of a student body that drew attention to the ways our health system serves some people better than others. In her career, Nicole plans to bring primary medical care to communities that don’t have enough healthcare.

Nicole thanked Amy personally for the chance to attend the university.

Without the financial support of donors like you, many of the scholarships I received would not exist. And I would not have been able to pursue my education here.

Amy was impressed. Wouldn’t you be? Here is a real person, feeling the impact of Amy’s donation right now, and thanking her. What better proof could a donor ask for that their gift was making a difference?

Don’t Wait for Next Year

It’s always a good time to thank people for their gifts–and it’s always a good time to start working for donor renewal. Tell personal stories that show impact when you:

  • Automatically acknowledge an online gift
  • Send a thank-you letter within a week of the donation
  • Send a welcome series of emails following the initial donation
  • Publish your newsletter
  • Post to social media
  • Meet your donors face to face

What’s the best story you know that shows donors how they’re making a difference?

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