Helping you win loyal friends through your communications
You posted the position. You read a pile of resumes. You interviewed a gaggle of candidates. You picked somebody who seems perfect. Now it’s her first day on the job. How do you bring her onboard?
Don’t write a memo. Tell a story.
In 2009, the nonprofit agency where I worked had a problem…
Read the rest of this blog at http://www.trippbraden.com/2014/08/21/how-to-onboard-your-team/.
If you’re asking “What can I do about the killing of young black men in the U.S.,” here’s the beginning of an answer.
My friend Tema Nemtzow wrote me, “I just got a call asking if I’d like to have a new source of selling insurance. When I told him that I don’t sell insurance, he asked me if I’d like to start!”
You may groan at this terrible telemarketing. But think a moment. Is your nonprofit acting the same way?
Too many nonprofits are making cold calls, even in our writing. We’re pitching “products” the person on the other end doesn’t want…and making it clear to her that we have no idea who she is. We need to stop being lame salesmen like the one who called Tema.
Get to know your audience, talk to them about what matters to them, and they will listen.
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