Nonprofits are getting the word: we can’t afford to put social media off any longer. As a consultant, the biggest question I’ve heard from nonprofit leaders is, “How do I find the time to do social media when my staff and I are so busy already?”
It’s a fair question, but there are answers.
One: start small.
Two: make sure you have a strategy, so the time you do put in produces the best results.
Three: get good outside help.
Social media are not a cure-all, and they don’t replace your website, email, or the written word, but you can use them to build and strengthen relationships–and that leads to the six ways to succeed on social media.