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I have a New Year’s resolution for 2019, and I’m going to need your help. Thanks in advance!

I’m a words person. I delight in finding the way to say it that will make an idea shimmer, dance, and sing.

I don’t even like watching video online. It takes so long! I could read an article in the time it takes you to introduce yourself on a video. But would I remember it as well?

Probably not–and what’s more, I am not my audience. You are. And all the research tells me that you are getting more visual online. When you see beautiful images, you stop and look. When you run into a cute video, you share it with your friends. YouTube is now the second biggest search engine precisely because nobody wants to “read the fucking manual”: we want to see how it’s done, right before our eyes.

I get it. So, my resolution for 2019 is to get more visual. I want to learn how to:

Take photos on my phone that you’ll love lo look at
Make and edit videos you’ll want to watch
Go live on Facebook, as John Haydon does to our great benefit
Use Instagram to tell stories
Create regular graphics, too. Because we all know a picture is worth a thousand words.

I’ll be telling you about what I learn, in a series of blog posts on Mondays. And I hope that over time, those posts will show, as well as tell. That’s the point: becoming visual!

Here’s where I’ll need your help. Where should I go to learn the tricks and techniques? What are your favorite tools for photos, videos, and images? What topics do you want to hear more about from me that would be better explored in pictures than in words?

When are your communications just right?

Once upon a time, there was a little girl named Goldilocks. She liked to give away money.

One day Goldilocks went exploring the forest of letters, email, and online posts she received. She found herself in the house of three nonprofits. She sat down at their table and sampled what they were offering.

She tasted the first nonprofit. “Oh, this is too hot!” she exclaimed. The nonprofit was sending her something every day, and all of it was peppered with funding appeals.

She tasted the second nonprofit. “This is far too cold,” she realized. The nonprofit was communicating with her only when it was asking for money. And by the time she received a thank-you letter, she’d reached the bottom of the bowl. She had no appetite for any more donations.

Goldilocks tasted the third nonprofit. “Ahhh,” she breathed. “This is just right!” Here was the porridge she’d been looking for. The main ingredient was content that pleased her palate, spiced with a healthy dash of humor and with nuggets of information to chew on. The funding appeals had absorbed the flavor of the dish and went down smoothly.

“Someone’s been eating my porridge,” Goldilocks heard a voice say. There was the Communications Director of the third nonprofit, smiling. And behind her was the Development Director, asking “Would someone like to sit in my chair at my next event?”

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