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Is Your Audience Hungry? How to Produce Great Content

July 16, 2015 by Dennis Fischman 2 Comments

They like you.  They really like you.  Now what?

Let’s say you’ve worked patiently to attract an audience on your blog, Facebook page, Twitter feed, etc., and you’ve succeeded.  Congratulations.

Now, you’d like to keep on sharing great content with your followers.  That’s what brings them back, hungry for more.  But you have only so many hours in the day.  How do you feed them every day?

Here are some great resources on creating content that satisfies. Content can be:

  • Visual.  Small Screen Producer advises you on how to use photos and videos.
  • Curated.  You don’t have to create everything you post.  Content Marketing Institute points you toward 6 Strategies to Add Value With Your Own Commentary.
  • Generated by your followers.  Edelman Digital gives you Five Ways to Obtain Rich User-Generated Content.
  • Quick–if you’re prepared. ProBlogger tells you how to combine quantity and quality.
  • Translated from business for a nonprofit audience.  (That’s one of my specialties.  If you’d like to know more, look for the hashtage #ispeaknonprofit on Twitter.)

How do YOU sate your audience’s content craving?

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How to Reach a Nonprofit Audience with Social Media

October 4, 2013 by Dennis Fischman Leave a Comment

Usually, I advise nonprofit organizations.  Often, I show them how they can adapt communications techniques that work for businesses to delight their donors and supporters.

Today, I am looking at it from the other point of view: how businesses can get nonprofit customers by tailoring their communications to fit.   I am honored to guest post on the My Social Game Plan blog, edited by Jonathan Payne.  You can read “How To Reach a Nonprofit Audience with Social Media” at http://bit.ly/1bsjxSi.  And you can share it with businesses that “don’t get it” about nonprofits.

At your nonprofit organization, have you sometimes wished your vendors understood you better?  If you could have a heart-to-heart with them, what would you tell them?

Related articles
  • How To Reach a Nonprofit Audience with Social Media (business2community.com)

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  • Click to share on Facebook (Opens in new window) Facebook
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