Usually, I advise nonprofit organizations.  Often, I show them how they can adapt communications techniques that work for businesses to delight their donors and supporters.

Today, I am looking at it from the other point of view: how businesses can get nonprofit customers by tailoring their communications to fit.   I am honored to guest post on the My Social Game Plan blog, edited by Jonathan Payne.  You can read “How To Reach a Nonprofit Audience with Social Media” at http://bit.ly/1bsjxSi.  And you can share it with businesses that “don’t get it” about nonprofits.

At your nonprofit organization, have you sometimes wished your vendors understood you better?  If you could have a heart-to-heart with them, what would you tell them?

Related articles

• How To Reach a Nonprofit Audience with Social Media (business2community.com)