What’s your donor’s favorite summer treat: ice cream, or thank-you’s?
A well-delivered thank-you is always a treat. It’s as sweet and refreshing as a tall glass of iced tea, as tasty as fresh berries, as delicious as corn on the cob that was picked that morning.
Like all those delights, it’s especially good in the summer–because who is expecting a gesture of gratitude in July? While their other favorite causes are taking an afternoon nap, you can be surprising them with your thanks.
Call your donors who have given you their phone numbers. Even if they don’t pick up, they will get your voicemail and say “Aaahhh.”
Write your donors personally. Make the envelope as intriguing as the first view of the ocean, so they want to open it and jump right in.
Text your donors who like to be texted. Email donors who prefer email. Reach out to your supporters who are on social media. Send a little gift in the mail.
Or make a date to meet them for ice cream. Who says just one treat is enough?
