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Fundraising Tuesday: Now That’s a Story!

June 27, 2017 by Dennis Fischman Leave a Comment

storytelling boardThe organization had a lot of money to raise: for an elevator, a new roof, and to pay salaries.

The Board President wanted the Board members to practice telling their stories to potential donors. But all she was hearing were generalities and grand narratives.

So I told the Board a story.

The Tale of the Rigged Raffle

When my wife and I first set foot in our synagogue in 1990, shortly after we moved to Somerville, MA, it was because two friends separately invited us. Rona and I are very different kinds of Jews. I tutor kids for bar and bat mitzvah. She goes to shul when there’s a wedding, a bar or bat mitzvah, or a holiday. Not just any place would suit both of us.

We went to a Sunday brunch first, to see if we’d like the people.

They sat us down across from two of the older members, Morrie and Ada. Morrie was the type who, five minutes after he met you, he’d know where you grew up, where you lived now, what you did, and what committee you should be on. In the same amount of time, Ada would know all about your family (and make you feel like part of hers).

During the brunch, we were invited to buy tickets for a raffle. Being the warmly welcomed guests, we thought we’d pitch in for a ticket or two.

The people who managed the raffle made sure that we won. Our prize? A bottle of Manischewitz sweet red wine, as big as my head!Manischewitz bottle

Rona and I looked at each other, bemused. What were we going to do with our new-found treasure?

Then Morrie leaned across the table and said in his hoarse Yiddish-accented voice, “The custom is to donate it back to the Temple for kiddush (the blessing over wine after services).”

“We will be happy to donate the bottle back to the Temple!” we said.

Shortly after that, Rona and I became members. We’ve been there over twenty-five years. And the Board was the current governing body of that same synagogue.

Now That’s a Story!

What made my anecdote memorable?

  • People–Rona and me–with a problem: would we ever find a synagogue that fit us?
  • They meet new characters (and I do mean characters): Morrie and Ada.
  • They encounter a new problem: how to make ourselves at home with a place that thinks a giant-sized bottle of Manischewitz is a prize.
  • They receive advice and help (donate it back) and reach their destination (a place where we could belong).

Are You Telling Winning Stories?

Your nonprofit organization should be telling real stories every chance you get. Tell them in person and on the internet, in y0ur newsletter and in your appeal letter…and in your thank-you letter!

Storytelling connects your organization with the supporters you want–especially if you make the donor the hero of the story. But don’t leave the success of your storytelling to chance.

Rig your stories with people, problems, helpful characters, challenges, and solutions. That way, you know who will win: both you and your donor.

(P.S. They’re installing the elevator at our synagogue this summer.)

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Fundraising Tuesday: So What’s Your Story?

February 16, 2016 by Dennis Fischman Leave a Comment

stoytellingWe’ve already discussed how you’ll raise more money if you stop talking about you and make your donor the hero of your story.

That’s a lot easier to do if you actually tell a story.

Stories Are More Than Just Timelines

Not every way of telling what happened is a story. Just because something has a beginning, a middle, and an end doesn’t mean it’s a tale that will capture the imagination and move people to give.

A story has a narrative structure. That sounds hard, but it’s actually very easy. As Andy Goodman tells us,  “To make sure you cover all of the basics of story structure, here are the beginnings of 7 sentences that can help you with the process.”

  • Once upon a time… (This starts the story off and introduces our protagonist)
  • And every day… (This will set up how life was before the Inciting Incident)
  • Until one day… (This begins the action of the story with the Inciting Incident and the Goal)
  • And because of this… (This introduces the barriers or obstacles the protagonist faces)
  • And because of this… (There could be several barriers)
  • Until finally…(This ends the story with the Resolution)

Is What You Wrote Actually a Story?

You can tell a story without using the exact phrases that Goodman suggests. If you look closely at a story that sticks with you, however, most of these elements will be there.

For instance, last week I told you The Tale of the Rigged Raffle. I could have told it in those exact words.

  • “Once upon a time,” there was a married couple, Dennis and Rona, who were very different from each other.
  • “And every day”–well, every week at least!–they looked for a synagogue they could share.
  • “Until one day,” mutual friends invited them to Temple B’nai Brith.
  • “And because of this,” they met an adorable older couple who really wanted them as members of the shul. But Rona and Dennis weren’t sure yet.
  • “And because of this,” the older members rigged the raffle so that Dennis and Rona won a gigantic bottle of syrupy sweet Manischewitz wine. They didn’t know how to refuse it.
  • “Until finally,” the older couple told them to donate it back to the Temple–as everybody did! Rona and Dennis were charmed, and became members, and renewed their membership happily ever after.

Look at the appeal letter you’ve drafted. Can you find these story elements in it? If not, it’s time to rewrite!

Why Storytelling is Worth It

If you want me to act, you have to touch my heart. Storytelling is the most powerful way to do that. As Network for Good tells us,

Donors tend to give twice as much when presented with a story about an affected individual, as opposed to reading huge abstract numbers of the overall scope of a problem.

Touch my heart AND my wallet. Tell me a tale that shows how I can do something great by donating to your organization.

So, what’s your story?

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Fundraising Tuesday: The Tale of the Rigged Raffle

February 9, 2016 by Dennis Fischman Leave a Comment

storytelling boardThe organization had a lot of money to raise: for an elevator, a new roof, and to pay salaries.

The Board President wanted the Board members to practice telling their stories to potential donors. But all she was hearing were generalities and grand narratives.

So I told the Board a story.

The Tale of the Rigged Raffle

When my wife and I first set foot in our synagogue in 1990, shortly after we moved to Somerville, MA, it was because two friends separately invited us. Rona and I are very different kinds of Jews. I tutor kids for bar and bat mitzvah. She goes to shul when there’s a wedding, a bar or bat mitzvah, or a holiday. Not just any place would suit both of us.

We went to a Sunday brunch first, to see if we’d like the people.

They sat us down across from two of the older members, Morrie and Ada. Morrie was the type who, five minutes after he met you, he’d know where you grew up, where you lived now, what you did, and what committee you should be on. In the same amount of time, Ada would know all about your family, and make you feel like part of hers.

During the brunch, we were invited to buy tickets for a raffle, and being the warmly welcomed guests, we thought we’d pitch in for a ticket or two.

The people who managed the raffle made sure that we won. Our prize? A bottle of Manischewitz sweet red wine, as big as my head!Manischewitz bottle

Rona and I looked at each other, bemused. What were we going to do with our new-found treasure?

Then Morrie leaned across the table and said in his hoarse Yiddish-accented voice, “The custom is to donate it back to the Temple for kiddush (the blessing over wine after services).”

“We will be happy to donate the bottle back to the Temple!” we said.

Shortly after that, Rona and I became members. We’ve been there over twenty-five years. And the Board was the current governing body of that same synagogue.

Now That’s a Story!

What made my anecdote memorable?

People–Rona and me–with a problem: would we ever find a synagogue that fit us?

They meet new characters (and I do mean characters): Morrie and Ada.

They encounter a new problem: how to make ourselves at home with a place that thinks a giant-sized bottle of Manischewitz is a prize.

They receive advice and help (donate it back) and reach their destination (a place where we could belong).

Are You Telling Winning Stories?

Storytelling connects your organization with the supporters you want–especially if you make the donor the hero of the story. But don’t leave the success of your storytelling to chance.

Rig your stories with people, problems, helpful characters, challenges, and solutions. That way, you know who will win: both you and your donor.

And if you want more great advice about telling a memorable story: The Storytelling Non-Profit Virtual Conference begins tomorrow, February 10, 2016!

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