If you want to get your donors to give to your nonprofit again, you must thank them. Not once in a letter, but many times, in as many ways as you can.
I’ve been talking with you about thanking your donors using video. It’s easier than you think, and it puts small nonprofits on the same footing as huge ones.
Don’t believe me? Take it from my colleague Pauline Urbano Hechler of Hechler Consulting. A client of hers, a school, was happy to receive its first major gift. Pauline suggested they send the donor, Edna, a thank-you video.
Edna loved it. Take a look for yourself. Would your donors love it too?
You should plan to thank your donors throughout the year. But how? Every Thursday, I’ll share a different idea.