I’m 55 pages into Deanna Zandt’s Share This! I’ve had two big surprises so far. One is that the book has said very little about techniques or tactics for using social media: it’s mainly about the attitude you bring to it. I tried to summarize that attitude in my very first tweet:
Recipe for good conversation: Listen. Ask questions. Pay attention to answers. Contribute when you can keep the conversation going.
(And, I might add, be yourself. Not necessarily your whole self, everywhere, all the time…but nothing but yourself. People will trust you partly because you show you consider them trustworthy.)