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You are here: Home / Communicating / Are You Bored with Your Own Blog? What to Do

Are You Bored with Your Own Blog? What to Do

February 17, 2015 by Dennis Fischman 3 Comments

If you’re a nonprofit organization, blogging is the backbone of your content marketing.  You want people to seek you out–to look to you for expert knowledge and unique insights.  Your blog is where they find what they’re looking for.

 

But are you getting bored with your blog?

You can’t excite people if you’re feeling deadly dull.  If it’s a chore for you to write, it won’t be any fun for your readers to read.

Don’t stop blogging–but there are lots of other ways to do content marketing.  Joe Pulizzi of the Content Marketing Institute lists:

  1. Social media–other than blogs
  2. Articles on your website
  3. E-newsletters
  4. In-person events
  5. Case studies
  6. Videos
  7. Articles on other people’s websites
  8. White papers
  9. Online presentations
  10. Webinars/webcasts
  11. Infographics
  12. Research reports
  13. Microsites
  14. Branded content tools
  15. Mobile content
  16. Print magazines
  17. E-Books
  18. Books
  19. Mobile apps
  20. Digital magazines
  21. Podcasts
  22. Licensed/syndicated content
  23. Virtual conferences
  24. Annual reports
  25. Print newsletters
  26. Games/gamification

If you’re tired of writing short, snappy pieces, then write a white paper or report.  If you’d rather talk than write, then the in-person appearances or the podcasts might be perfect for your personality.  Maybe you’d rather shoot photos–or make videos–or design a game.

Does that get your juices flowing?  I’ll bet you can even think of other content if you try. I thought of comics and graphic novels.  What would you add to the list?

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Filed Under: Communicating, Marketing Tagged With: blog, content marketing, Content Marketing Institute, Joe Pulizzi, Nonprofit organization

Trackbacks

  1. How content marketing can help your nonprofit | Socialbrite says:
    February 3, 2014 at 9:00 am

    […] the time. Not just when you write articles or snap photos. The Content Marketing Institute lists 26 ways to produce content, from research reports to online […]

    Reply
  2. Congratulations, You’re Our New Social Media Expert | Communicate! says:
    May 6, 2014 at 7:21 am

    […] to integrate your print communications, website, blog, email, and social […]

    Reply
  3. How content marketing can help your nonprofit | SocMetric says:
    May 7, 2014 at 7:09 am

    […] the time. Not just when you write articles or snap photos. The Content Marketing Institute lists 26 ways to produce content, from research reports to online […]

    Reply

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