If you’re a nonprofit organization, blogging is the backbone of your content marketing. You want people to seek you out–to look to you for expert knowledge and unique insights. Your blog is where they find what they’re looking for.
But are you getting bored with your blog?
You can’t excite people if you’re feeling deadly dull. If it’s a chore for you to write, it won’t be any fun for your readers to read.
Don’t stop blogging–but there are lots of other ways to do content marketing. Joe Pulizzi of the Content Marketing Institute lists:
- Social media–other than blogs
- Articles on your website
- In-person events
- Case studies
- Articles on other people’s websites
- White papers
- Online presentations
- Research reports
- Branded content tools
- Mobile content
- Print magazines
- Mobile apps
- Digital magazines
- Licensed/syndicated content
- Virtual conferences
- Annual reports
- Print newsletters
If you’re tired of writing short, snappy pieces, then write a white paper or report. If you’d rather talk than write, then the in-person appearances or the podcasts might be perfect for your personality. Maybe you’d rather shoot photos–or make videos–or design a game.
Does that get your juices flowing? I’ll bet you can even think of other content if you try. I thought of comics and graphic novels. What would you add to the list?