Does your nonprofit or business use a rotary phone? Of course not. Push-button phones are everywhere. When younger people wonder how to use a rotary phone, they have to look it up.
But are you using a rotary phone on the internet? The answer is “yes”–if you’re not using social media.
Yes, you have email. That’s the rotary phone of the 21st century. You can still use it to get in touch, but it’s slow, and talking to more than one person at a time is awkward.
Yes, you have a website. That’s like being in the phone book. Most people these days are throwing phone books away as soon as they receive them. Being listed does you no good if people don’t have a reason to call.
You have a blog? Good! A step in the right direction! But it’s a baby step–like putting your phone number in a print ad. What makes people want to get in touch with you if they don’t know you already?
Social media let you meet people in a relaxed environment. You get to know each other. People begin to like you, perhaps even trust you. They tell you more about themselves. When it comes time to ask them for something, you know what might appeal to them. But they might actually approach you first.
That’s why it’s worthwhile using social media and using them well. Because you don’t want to wait by the phone.