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Grip & Rip Leadership for Social Impact: a review

March 21, 2016 by Dennis Fischman Leave a Comment

Wayne Elsey photo

Author Wayne Elsey

If you enjoy reading books about leadership, or inspirational books, you will recognize a lot of what Wayne Elsey does with his brief book Grip & Rip Leadership for Social Impact.

Using a catch-phrase to brand his books. Listing traits and qualities that make a good leader. Relentlessly focusing on the individual and what you can do, not the structure of the organization you work in, and not the political or economic constraints you face.

The great thing about this book is that makes it seem so simple to start improving things where you are right now. And the drawback of the book? It makes things seem so simple.

The Best Thing in the Book is the Stories

I don’t remember Elsey’s seven principles right after I read them, and I don’t think it would make much difference if I did. They are pitched at too general a level to be of much use day to day. For me, and I suspect for many nonprofit professionals, the best part of the book will be the stories.

Michele was hired to work with major donors, then assigned to write grant proposals. Her boss forced her to lie about the organization’s budget. Terrible leadership!

The VP of Development at another nonprofit was told it was impossible to send out acknowledgments within 48 hours. She tested by doing the work herself.

She asked for a couple hundred unopened donation envelopes delivered to her office. Then she personally set time aside to see how long it would take for her to open the envelope, scan the information, look up the donor in the database, key in the necessary information, check amount, and create a batch.

By doing it personally, she found a way to do it faster. Model leadership!

Transforming a Nonprofit via Servant Leadership

Elsey advocates something called “transformational servant leadership,” but he doesn’t really explain it. If you want to grasp the concept, Tripp Braden’s blog Developing Serving Leaders is a better place to start.

But Elsey makes clear that you’re not going to get anything worthwhile done unless you do it as a team. I admire what he does in chapter 12, where he shows how a leader can empower the team she or he works with. For example:

  • If you want to change your colleagues’ attitude, model the change yourself
  • Support their work by investing in their training and professional development.
  • Set clear expectations, provide resources, and hold people accountable.
  • Encourage experimentation, and learn from failure.
  • Pay a living wage so your staff can make a commitment to their work.

Figuring out how to do these things would take a longer book. But Elsey has given us some good places to start. If you are NOT someone who usually reads leadership manuals or inspirational writing, you needn’t linger over it, but you should read it, take notes, and put the good ideas to work.

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Beyond Your Logo, by Elaine Fogel: a review

January 7, 2016 by Dennis Fischman 1 Comment

Elaine FogelYou can’t turn over a rock these days without finding someone talking about “branding.” Most of them make it a mystery. In Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success, Elaine Fogel makes it simple.

If you are just starting out, this book will help you organize your business so that your every move says something about you that your customers like. It’s not just your marketing. Customer service, personnel practices, business ethics and small business social responsibility, and communications strategy all add up to the total picture your customers have of you. Do you want loyal customers? Elaine shows you just how to win their loyalty.

If your business is already a going concern, you should still read this book–for the helpful reminders and for the exhaustive lists of actions you can take to improve. Open the book to any page and you’ll find tips like these:

  • 9 steps toward managing customer complaints
  • 38 specialties within marketing and branding
  • 20 questions you can ask customers and employees to gain insight into how well your business is doing

Nonprofit organizations can also learn from this book. By remembering that your “customers” include both your funders and your clients, you can translate Elaine’s advice into your own terms and use it for your work. (You will find that the book already defines a lot of the jargon for you: all you have to do is ask yourself, “How would I say that in nonprofit?”)

Canadian readers will benefit from Elaine’s bi-national identity. She makes sure to tell you when something applies in the U.S. but not in Canada, and vice versa.

If there is one weakness to the book, it’s that it relies too much on definitions, statistics, and list, and it doesn’t tell enough stories. I loved reading about the dairy farmers, Dane and Travis Boersma, who started Dutch Bros. Coffee. Reading their creed, I understood much better what it means to be customer-centric. I could wish for more moments like that in the book.

Overall, however, I would recommend this book to small business owners and managers of community-based organizations. And after you read the book, go to Elaine Fogel’s blog for more nuts-and-bolts advice, every week.

 

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Do Your Donors Want Poetry or Prose?

December 15, 2015 by Dennis Fischman Leave a Comment

How should you raise money for your cause? Write grant proposals, send out appeal letters, hold events, use crowdfunding?

It depends whether your donors want poetry or prose.

My Book of Days cover

Raising funds with words that sing

My late brother Ron Fischman needed money. He had commissioned artist Debora Alanna to produce the beautiful cover illustration for his new volume of poems, My Book of Days–and he had to pay her for her work.

Ron set up a crowdfunding campaign on Pubslush. He went on to do all the things that would draw people in and make them feel they were doing something good.

  • He showed people the art they’d be supporting
  • He gave them several tastes of what the book was all about.
  • He made it personal. Debora “prepared [this cover art] out of faith that my friends, colleagues, Jewish and poetic worlds would make this campaign successful.”

Ron also offered premiums that would appeal to exactly the kind of person who would support his book.

And it worked! The crowdfunding campaign raised enough money to pay the artist, send out the premiums, and do a tiny bit of additional promotion besides.  (By the way, you can order a copy of Ron’s book if you wish. Just click this link.

Raising funds with ideas that matter

Ron needed less than a thousand dollars to make his dream come true, and he had something tangible to show as a result. His cause was made for crowdfunding.

Others, not so much.

My friend and colleague Robin Carton of Kayak Consulting Group was trying to raise money for a group that makes small, progressive organizations all over the Boston area smarter and stronger.

Her client wanted to send a direct mail fundraising appeal to the people who support those organizations.  The catch? They had no money for direct mail in their budget.

Can you imagine going public with the plea “Give us money so we can send out letters to raise more money?”  No, I can’t either!

Robin and I agreed that her client’s best bet was to submit grant proposals to foundations and businesses. Foundations have concepts for what her client does: “capacity building,” and “combined impact.”  Businesses understand “marketing’ and “return on investment.”

The language may not sing, but it may convince. And if they’re successful, Robin and her client will attract a lot more than a thousand dollars.

When you think about how to raise money for your cause, consider it a communications question.  Do the people you want to support you think in poetry or prose?

 

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