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Lead by Sharing Others’ Ideas

October 20, 2015 by Dennis Fischman Leave a Comment

Curated gallery

You don’t have to paint the picture yourself

As a leader in your company and in your field, please share your own experiences. It’s a good thing to do! Your stories–and the lessons you’ve learned–will be valuable to your colleagues when they face similar challenges.

You can share your stories and lessons in person, or on social media, or in a blog like this one. But it’s important to remember: not all the content you share has to be your own.

Curating content means finding the most valuable information that other people have produced, adding value to it with your own comments, and sharing it with your audience.

Like a curator in a museum, when you curate online, you don’t paint the pictures. You choose what to display and what to say about each piece.

Check out my guest post on Tripp Braden’s Developing Serving Leaders blog, How You Can Lead by Sharing Others’ Ideas. You will discover:

  • Four Reasons to Share Curated Content
  • How to Find Good Content to Share
  • Plus a bonus:
    Expert Tips for Content Curators

– See more at: How You Can Lead by Sharing Others’ Ideas.

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For Great Communications, Use What You Have

October 12, 2015 by Dennis Fischman 4 Comments

I heard this story from Michael Rosen.

Image

The Philadelphia Orchestra was sitting in a plane that was stranded on the runway–in China. They and their fellow passengers would not be able to take off for hours.  Fume? Fret?  No.  Four members of the Orchestra’s string section unpacked their instruments and right there in the plane, they performed Dvorak’s String Quartet No. 12, subtitled “American.”

I think we would all agree, that was great communications!  But why?  It’s not only that the Orchestra knew their mission (to create good feeling about the U.S. through music).  It’s even more than what Michael Rosen points out: that they saw their opportunity and they took it.  What really marks this a success?

For great communications, use what you have.

If you have an orchestra, play music.

If you have a telescope, invite people to gaze at the stars.

If you have inspiring young leaders, let them talk.

I know that a lot of important work has its boring side.  Don’t get caught up in that.  Find the part that will be fun to talk about, to listen to, to show off or to watch and then share it. Use what you have.

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Let Me Get Right to the Point

October 8, 2015 by Dennis Fischman 1 Comment

I’m on your website right now…and baby, I know what I want. Where do I find it?

You can make it easy for me with a landing page.

John Haydon explains, “A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list.” Or even buying a book, another product, or a service.

The landing page is where I do what you want.

You’ve won me over.  You’ve seduced me.  I’m ready to give in.

So, don’t make me search up and down your home page. That might spoil the moment.

Don’t hide your offer on a back page.  When I find it, I might not be in the mood.

Create a page that does nothing else but what you brought me here to do.  The minute I walk in the joint, I should see it.

And then say thank you.

Because I don’t pop my cork for every website I see.

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