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How to Share the Season’s Greetings

November 30, 2015 by Dennis Fischman Leave a Comment

Sending holiday greetings to your customers and community is a great way to let them know you’re thinking of them. But not everyone celebrates the same holidays.

thanksgiving

Yes, in the U.S. most people  celebrated Thanksgiving this past Thursday, November 26. But you may have some Canadians on your mailing list, and their Thanksgiving was was on the second Monday of October. Did you know?

In December, the Jewish holiday of Chanukah begins the night of Sunday, December 6 and continues through December 14. But for Jews, “the holidays” means the Rosh Hashanah–Yom Kippur–Sukkot–Simchat Torah set of holidays, and that happened in September and October this year!

Pagans celebrate Yule beginning December 21. Christians celebrate Christmas beginning with Christmas Eve on December 24 and continuing through the next day. And New Year’s Day is January 1, but for the many religions and cultures that use other calendars, it may be just another day.

They may be hurt if you wish them A happy holiday, but not theirs. Share on X

How do you greet them all?

Ideally, you keep a record of which holiday each person on your list celebrates. Then, you send personalized email to each one.

If you haven’t kept those records, now would be a good time to start! In the meantime, feel free to cut and paste the body of this message into your email and social media. Add, “To all our friends who celebrate these holidays, we send our warmest greetings.”

Who’s looking forward to Groundhog’s Day?

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The Best Fundraising Letter of 2015

April 13, 2015 by Dennis Fischman Leave a Comment

Girl escaping ISISIt’s only April, and I may already have received the best fundraising letter I’m going to see in 2015. And they had me after the first sentence.

MADRE wrote:

Dear Rona and Dennis,

I have an extraordinary story to tell you about how six teenage girls escaped from the extremist group ISIS–and into the care that MADRE partners in Iraq provide, thanks to you.

All right, I quit. After that sentence, you want to hear the story, right? My piddling little blog post is not nearly as important as six teenage girls escaping from ISIS.

And that’s the point.

  • MADRE found a compelling story.
  • They made it personal. (“One night, 16-year-old Ola managed to slip the drugs meant for her into her captors’ teapot.”)
  • They made it topical and created a sense of urgency. (ISIS!)
  • They connected it to their work.
  • And they used the magic word, “you.”

Because of all that, you want to know what happens next. You’re probably cursing that Dennis Fischman who’s talking about how the letter worked–instead of just letting you read it.

Do your donors feel that way about your appeal letters? Do they give them a quick glance and file them, or recycle them?  Or…would they feel cheated if they couldn’t read them to the end?

I challenge you. If you think your letter might really be the best fundraising letter I’ll see in 2015, take a moment right now and share the first sentence of that letter in a comment. I’ll tell you what I think, and so will other readers.

Go!

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What is Your Emblematic Success Story?

March 10, 2015 by Dennis Fischman Leave a Comment

Your organization may have many success stories to tell. I hope it does! but what is your emblematic success story?

emblem, n. an object or its representation, symbolizing a quality, state, class of persons, etc.; symbol. 

Spiderman emblemSome emblems are visual. When you see the image at the right, you think, Spiderman–hero–using his powers for good.

Some emblems are stories. Can you tell a story about your organization and a time it succeeded that will let people know who you are and what you’re all about– as clearly as the costume does for Spiderman?

An Emblematic Story about Preventing Homelessness

The Somerville, Massachusetts anti-poverty agency CAAS prevents people from being evicted and becoming homeless. When I worked there, I heard this story.

A Brazilian family came to the Portuguese-speaking Housing Advocate at CAAS, Sylvia, for help. They had fallen behind on their rent, and their landlord wanted to evict them. They wanted to stay.

Sylvia looked at the rent the landlord was charging them. She was horrified. “This rent is much higher than the market rate!” she told them. “No wonder you couldn’t pay it!”

“We didn’t know that,” the family said. “We don’t speak much English. The landlord comes from the same part of Brazil that we do. We thought we could trust him. We didn’t think he would take advantage of us.”

“But he did,” Sylvia said. “You don’t really want to stay there. You want to move somewhere with a reasonable rent that you can afford.”

“Fine,” the family said, “but who is going to take us as tenants when we’re five months behind on the rent?”

Sylvia swung into action. She arranged free legal services for the family. In court, the judge ordered them to pay what they could immediately, and he gave them three more months of living in the same place before they had to either pay in full or face eviction. That was three months extra for them.

After the hearing, the landlord was fuming to his lawyer in the hall. “You told me I would get these people out right away!” Sylvia sensed the chance to make a better deal for the family. She grabbed them and their lawyer and the landlord and his lawyer and started negotiating. Finally, they agreed:

  • The family would pay what they could, as the judge had ordered.
  • They would stay in their apartment for only one more month.
  • The landlord would forgive all the back rent.

And Sylvia helped the family apply to Catholic Charities for assistance paying first and last month’s rent at a new place they could afford. Instead of facing homelessness, they would be housed stably for the long term.

What Your Emblematic Story Says about You

Now, consider what you know about CAAS from this story.

  1. The agency hires staff who speak languages besides English.
  2. It serves clients who were born in the U.S. and clients who were born in other countries.
  3. It partners with other agencies to get legal and financial help for the people it serves.
  4. It doesn’t just stop at the problem that’s being presented (the threat of eviction). It recognizes and tries to solve the underlying problem.
  5. Housing advocates at this agency think creatively and advocate boldly.
  6. Like Spiderman, they use their powers for good.

What is your emblematic story? What does it say about your organization?

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