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TY Thursday: Thanks for the Memories

June 23, 2016 by Dennis Fischman Leave a Comment

Can nonprofits learn something about thank-yous from Facebook memories?

Facebook memories

You’ve probably seen them on your own Facebook feed. Memories from a year ago, or two, or five, pop up at random intervals. In truth, some of the memories are pretty random, too. (Do I really need to see that on this date in 2010, my email was down?)

But every once in a while, Facebook really gets it right. My niece Fay celebrated her bat mitzvah eight years ago this week. Now she is a college graduate, getting ready to move to California for her first job. Seeing that memory put a smile on my face.

And it also made me wonder: can nonprofits say “thank you” to donors by sharing good memories?

Memories Make Relationships

Marriages are built of memories. So is the relationship between the donor and your  nonprofit. When that donor thinks back to a time they are happy about, or proud of–and you were a part of it–it’s bound to make the donor associate that pride and joy with you.

What could you do to remind them of that time? Here are a few ideas:

  • Find a photo of that donor volunteering for your organization. Email it to them, or post it on social media and tag them. “Janine, do you remember when you and Joe packed school supplies into back packs for a hundred kids from low-income families who were just starting school? We remember! Thank you!”
  • Find a photo of that donor having a great time at your organization’s event. Email it to them, or post it on social media and tag them. “Randy, remember when you won the safari at our auction? We do! Look at the expression on your face!”
  • Recognize long-time donors by reminding them what they accomplished. “In 2006, you helped prepare Cheri and dozens of other parents like her to give their newborns a healthy home. In 2010, you helped her make reading to her son James a part of the daily routine. With this current gift, you have helped James get free lunches all summer. What a lot you have accomplished with your donations! Thank you!”

I’m sure there are other ways to share good memories with your supporters. Have you tried anything I have mentioned here, or some other approach? How did it work out for your nonprofit?

 

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Fundraising Tuesday: Register Before You Fundraise!

June 21, 2016 by Dennis Fischman Leave a Comment

A guest post by Brock Klinger

registerCharitable solicitation registration is often overlooked by nonprofits. The complexity and bureaucracy of the application process can be enough to dissuade even the most conscientious organizations from being compliant.

However, despite its challenges, charitable solicitation registration is an important part of any prudent organization’s compliance program.

Here’s a story that shows you why.

State Agencies Can Make You Pay

A large, well-established Harbor Compliance client went through a wholesale change in its executive team.  As is common with personnel transitions, there were a few communication breakdowns. Unfortunately, several of them occurred with the various state agencies responsible for charitable solicitation regulation.

By the time the change in the executive team was complete, the nonprofit’s registrations in over a dozen states had lapsed and needed to be brought back from 2-5 years of noncompliance. The organization was hit with per-state penalties of up to $6,000 across multiple jurisdictions.

Thankfully, we were able to work with the state governments to negotiate reduced penalty fees, since their lack of compliance was not willful. However, that didn’t stop California from assessing penalty fees to their directors with the provision that no funds raised by the organization could be used to pay.

Fast-forward to today and the organization is back to being properly registered in all 41 states that require registration. However, their board and their officers would all tell you the risks of noncompliance far outweigh the cost of a well-structured compliance plan bolstered by the consultative support of a responsible service company.

Charitable Solicitation Compliance: Free White Paper

Fundraising compliance is one of the most vexing areas for nonprofits. Harbor Compliance created a free white paper to help your nonprofit executive team and board make sense of the requirements.

The Charitable Solicitation Compliance white paper will answer your questions on the registration and renewal requirements, the state applications, the Unified Registration Statement (URS), online fundraising and “Donate Now” buttons, as well as the consequences and penalties for noncompliance.

Education is a key element to helping your organization become compliant. Downloading the white paper is a great start. Enjoy!

Click here to download the white paper now!


Author Bio: Brock Klinger is an Account Manager for Harbor Compliance, a leading provider of compliance solutions for organizations of all types and sizes. Headquartered in Lancaster, Pennsylvania, Harbor Compliance partners with organizations in every state and over 25 countries abroad to help solve the most challenging compliance problems. Brock is an Eagle Scout and in his spare time volunteers with Boy Scouts of America.

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Love Your Audience

June 20, 2016 by Dennis Fischman 5 Comments

Do you know what hurts me?Rabbi Levi Yitzhak of Berdichev in the Ukraine, used to say that he had discovered the meaning of love from a drunken peasant. The rabbi was visiting the owner of a tavern in the Polish countryside. As he walked in, he saw two peasants at a table. Both were gloriously in their cups. Arms around each other, they were protesting how much each loved the other.

Suddenly Ivan said to Peter; “Peter, tell me, what hurts me?”

Bleary-eyed, Peter looked at Ivan: “How do I know what hurts you?”

Ivan’s answer was swift: “If you don’t know what hurts me, how can you say you love me?”

Love your audience.  Know what hurts them.

Know what excites them, frightens them, makes them happy, makes them proud.  Know what they want and what they detest.

Love your audience and you will frame messages just for them.  They won’t read your messages if they don’t feel the love.

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